{"department":[{"_id":"136"}],"user_id":"21863","_id":"65385","project":[{"name":"Politische Ökonomie der digitalen Medien und der digitalen Kommunikation","_id":"1086"}],"type":"book_chapter","status":"public","editor":[{"first_name":"Mark","full_name":"Tadajewski, Mark","last_name":"Tadajewski"},{"last_name":"Higgins","full_name":"Higgins, Matthew","first_name":"Matthew"},{"full_name":"Denegri-Knott, Janice","last_name":"Denegri-Knott","first_name":"Janice"},{"last_name":"Varman","full_name":"Varman, Rohit","first_name":"Rohit"}],"author":[{"last_name":"Fuchs","orcid":"0000-0003-0589-4579","full_name":"Fuchs, Christian","id":"21863","first_name":"Christian"}],"date_updated":"2026-04-09T07:57:58Z","doi":"10.4324/9781003561347-36","main_file_link":[{"url":"https://doi.org/10.4324/9781003561347-36"}],"publication_identifier":{"isbn":["9781003561347"]},"publication_status":"published","page":"563-578","citation":{"ama":"Fuchs C. Social Media, Big Data, and Critical Marketing. In: Tadajewski M, Higgins M, Denegri-Knott J, Varman R, eds. <i>The Routledge Companion to Critical Marketing</i>. 2nd ed. Routledge; 2026:563-578. doi:<a href=\"https://doi.org/10.4324/9781003561347-36\">10.4324/9781003561347-36</a>","chicago":"Fuchs, Christian. “Social Media, Big Data, and Critical Marketing.” In <i>The Routledge Companion to Critical Marketing</i>, edited by Mark Tadajewski, Matthew Higgins, Janice Denegri-Knott, and Rohit Varman, 2nd ed., 563–78. Abingdon: Routledge, 2026. <a href=\"https://doi.org/10.4324/9781003561347-36\">https://doi.org/10.4324/9781003561347-36</a>.","ieee":"C. Fuchs, “Social Media, Big Data, and Critical Marketing,” in <i>The Routledge Companion to Critical Marketing</i>, 2nd ed., M. Tadajewski, M. Higgins, J. Denegri-Knott, and R. Varman, Eds. Abingdon: Routledge, 2026, pp. 563–578.","apa":"Fuchs, C. (2026). Social Media, Big Data, and Critical Marketing. In M. Tadajewski, M. Higgins, J. Denegri-Knott, &#38; R. Varman (Eds.), <i>The Routledge Companion to Critical Marketing</i> (2nd ed., pp. 563–578). Routledge. <a href=\"https://doi.org/10.4324/9781003561347-36\">https://doi.org/10.4324/9781003561347-36</a>","bibtex":"@inbook{Fuchs_2026, place={Abingdon}, edition={2}, title={Social Media, Big Data, and Critical Marketing}, DOI={<a href=\"https://doi.org/10.4324/9781003561347-36\">10.4324/9781003561347-36</a>}, booktitle={The Routledge Companion to Critical Marketing}, publisher={Routledge}, author={Fuchs, Christian}, editor={Tadajewski, Mark and Higgins, Matthew and Denegri-Knott, Janice and Varman, Rohit}, year={2026}, pages={563–578} }","mla":"Fuchs, Christian. “Social Media, Big Data, and Critical Marketing.” <i>The Routledge Companion to Critical Marketing</i>, edited by Mark Tadajewski et al., 2nd ed., Routledge, 2026, pp. 563–78, doi:<a href=\"https://doi.org/10.4324/9781003561347-36\">10.4324/9781003561347-36</a>.","short":"C. Fuchs, in: M. Tadajewski, M. Higgins, J. Denegri-Knott, R. Varman (Eds.), The Routledge Companion to Critical Marketing, 2nd ed., Routledge, Abingdon, 2026, pp. 563–578."},"place":"Abingdon","language":[{"iso":"eng"}],"publication":"The Routledge Companion to Critical Marketing","date_created":"2026-04-09T07:54:45Z","publisher":"Routledge","title":"Social Media, Big Data, and Critical Marketing","edition":"2","quality_controlled":"1","year":"2026"}