book chapter published yes Christian Fuchs author 218630000-0003-0589-4579 MarkTadajewski editor MatthewHiggins editor JaniceDenegri-Knott editor RohitVarman editor 136 department Politische Ökonomie der digitalen Medien und der digitalen Kommunikation project Routledge2026 eng 978100356134710.4324/9781003561347-36 563-578 Fuchs C. Social Media, Big Data, and Critical Marketing. In: Tadajewski M, Higgins M, Denegri-Knott J, Varman R, eds. <i>The Routledge Companion to Critical Marketing</i>. 2nd ed. Routledge; 2026:563-578. doi:<a href="https://doi.org/10.4324/9781003561347-36">10.4324/9781003561347-36</a> Fuchs, Christian. “Social Media, Big Data, and Critical Marketing.” In <i>The Routledge Companion to Critical Marketing</i>, edited by Mark Tadajewski, Matthew Higgins, Janice Denegri-Knott, and Rohit Varman, 2nd ed., 563–78. Abingdon: Routledge, 2026. <a href="https://doi.org/10.4324/9781003561347-36">https://doi.org/10.4324/9781003561347-36</a>. C. Fuchs, “Social Media, Big Data, and Critical Marketing,” in <i>The Routledge Companion to Critical Marketing</i>, 2nd ed., M. Tadajewski, M. Higgins, J. Denegri-Knott, and R. Varman, Eds. Abingdon: Routledge, 2026, pp. 563–578. Fuchs, C. (2026). Social Media, Big Data, and Critical Marketing. In M. Tadajewski, M. Higgins, J. Denegri-Knott, &#38; R. Varman (Eds.), <i>The Routledge Companion to Critical Marketing</i> (2nd ed., pp. 563–578). Routledge. <a href="https://doi.org/10.4324/9781003561347-36">https://doi.org/10.4324/9781003561347-36</a> @inbook{Fuchs_2026, place={Abingdon}, edition={2}, title={Social Media, Big Data, and Critical Marketing}, DOI={<a href="https://doi.org/10.4324/9781003561347-36">10.4324/9781003561347-36</a>}, booktitle={The Routledge Companion to Critical Marketing}, publisher={Routledge}, author={Fuchs, Christian}, editor={Tadajewski, Mark and Higgins, Matthew and Denegri-Knott, Janice and Varman, Rohit}, year={2026}, pages={563–578} } C. Fuchs, in: M. Tadajewski, M. Higgins, J. Denegri-Knott, R. Varman (Eds.), The Routledge Companion to Critical Marketing, 2nd ed., Routledge, Abingdon, 2026, pp. 563–578. Fuchs, Christian. “Social Media, Big Data, and Critical Marketing.” <i>The Routledge Companion to Critical Marketing</i>, edited by Mark Tadajewski et al., 2nd ed., Routledge, 2026, pp. 563–78, doi:<a href="https://doi.org/10.4324/9781003561347-36">10.4324/9781003561347-36</a>. 653852026-04-09T07:54:45Z2026-04-09T07:57:58Z