---
_id: '65385'
author:
- first_name: Christian
  full_name: Fuchs, Christian
  id: '21863'
  last_name: Fuchs
  orcid: 0000-0003-0589-4579
citation:
  ama: 'Fuchs C. Social Media, Big Data, and Critical Marketing. In: Tadajewski M,
    Higgins M, Denegri-Knott J, Varman R, eds. <i>The Routledge Companion to Critical
    Marketing</i>. 2nd ed. Routledge; 2026:563-578. doi:<a href="https://doi.org/10.4324/9781003561347-36">10.4324/9781003561347-36</a>'
  apa: Fuchs, C. (2026). Social Media, Big Data, and Critical Marketing. In M. Tadajewski,
    M. Higgins, J. Denegri-Knott, &#38; R. Varman (Eds.), <i>The Routledge Companion
    to Critical Marketing</i> (2nd ed., pp. 563–578). Routledge. <a href="https://doi.org/10.4324/9781003561347-36">https://doi.org/10.4324/9781003561347-36</a>
  bibtex: '@inbook{Fuchs_2026, place={Abingdon}, edition={2}, title={Social Media,
    Big Data, and Critical Marketing}, DOI={<a href="https://doi.org/10.4324/9781003561347-36">10.4324/9781003561347-36</a>},
    booktitle={The Routledge Companion to Critical Marketing}, publisher={Routledge},
    author={Fuchs, Christian}, editor={Tadajewski, Mark and Higgins, Matthew and Denegri-Knott,
    Janice and Varman, Rohit}, year={2026}, pages={563–578} }'
  chicago: 'Fuchs, Christian. “Social Media, Big Data, and Critical Marketing.” In
    <i>The Routledge Companion to Critical Marketing</i>, edited by Mark Tadajewski,
    Matthew Higgins, Janice Denegri-Knott, and Rohit Varman, 2nd ed., 563–78. Abingdon:
    Routledge, 2026. <a href="https://doi.org/10.4324/9781003561347-36">https://doi.org/10.4324/9781003561347-36</a>.'
  ieee: 'C. Fuchs, “Social Media, Big Data, and Critical Marketing,” in <i>The Routledge
    Companion to Critical Marketing</i>, 2nd ed., M. Tadajewski, M. Higgins, J. Denegri-Knott,
    and R. Varman, Eds. Abingdon: Routledge, 2026, pp. 563–578.'
  mla: Fuchs, Christian. “Social Media, Big Data, and Critical Marketing.” <i>The
    Routledge Companion to Critical Marketing</i>, edited by Mark Tadajewski et al.,
    2nd ed., Routledge, 2026, pp. 563–78, doi:<a href="https://doi.org/10.4324/9781003561347-36">10.4324/9781003561347-36</a>.
  short: 'C. Fuchs, in: M. Tadajewski, M. Higgins, J. Denegri-Knott, R. Varman (Eds.),
    The Routledge Companion to Critical Marketing, 2nd ed., Routledge, Abingdon, 2026,
    pp. 563–578.'
date_created: 2026-04-09T07:54:45Z
date_updated: 2026-04-09T07:57:58Z
department:
- _id: '136'
doi: 10.4324/9781003561347-36
edition: '2'
editor:
- first_name: Mark
  full_name: Tadajewski, Mark
  last_name: Tadajewski
- first_name: Matthew
  full_name: Higgins, Matthew
  last_name: Higgins
- first_name: Janice
  full_name: Denegri-Knott, Janice
  last_name: Denegri-Knott
- first_name: Rohit
  full_name: Varman, Rohit
  last_name: Varman
language:
- iso: eng
main_file_link:
- url: https://doi.org/10.4324/9781003561347-36
page: 563-578
place: Abingdon
project:
- _id: '1086'
  name: Politische Ökonomie der digitalen Medien und der digitalen Kommunikation
publication: The Routledge Companion to Critical Marketing
publication_identifier:
  isbn:
  - '9781003561347'
publication_status: published
publisher: Routledge
quality_controlled: '1'
status: public
title: Social Media, Big Data, and Critical Marketing
type: book_chapter
user_id: '21863'
year: '2026'
...