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<titleInfo><title>Formation of AI Anthropomorphism Structured by the Customer Journey – Towards a Conceptual Framework</title></titleInfo>





<name type="personal">
  <namePart type="given">Philipp</namePart>
  <namePart type="family">Hansmeier</namePart>
  <role><roleTerm type="text">author</roleTerm> </role><identifier type="local">55603</identifier></name>









<name type="conference">
  <namePart>Thirty-Fourth European Conference on Information Systems</namePart>
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<originInfo><dateIssued encoding="w3cdtf">2026</dateIssued>
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<language><languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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<relatedItem type="host"><titleInfo><title>Proceedings of the Thirty-Fourth European Conference on Information Systems</title></titleInfo>
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<bibliographicCitation>
<mla>Hansmeier, Philipp. “Formation of AI Anthropomorphism Structured by the Customer Journey – Towards a Conceptual Framework.” &lt;i&gt;Proceedings of the Thirty-Fourth European Conference on Information Systems&lt;/i&gt;, 2026.</mla>
<bibtex>@inproceedings{Hansmeier_2026, title={Formation of AI Anthropomorphism Structured by the Customer Journey – Towards a Conceptual Framework}, booktitle={Proceedings of the Thirty-Fourth European Conference on Information Systems}, author={Hansmeier, Philipp}, year={2026} }</bibtex>
<short>P. Hansmeier, in: Proceedings of the Thirty-Fourth European Conference on Information Systems, 2026.</short>
<apa>Hansmeier, P. (2026). Formation of AI Anthropomorphism Structured by the Customer Journey – Towards a Conceptual Framework. &lt;i&gt;Proceedings of the Thirty-Fourth European Conference on Information Systems&lt;/i&gt;. Thirty-Fourth European Conference on Information Systems.</apa>
<ama>Hansmeier P. Formation of AI Anthropomorphism Structured by the Customer Journey – Towards a Conceptual Framework. In: &lt;i&gt;Proceedings of the Thirty-Fourth European Conference on Information Systems&lt;/i&gt;. ; 2026.</ama>
<chicago>Hansmeier, Philipp. “Formation of AI Anthropomorphism Structured by the Customer Journey – Towards a Conceptual Framework.” In &lt;i&gt;Proceedings of the Thirty-Fourth European Conference on Information Systems&lt;/i&gt;, 2026.</chicago>
<ieee>P. Hansmeier, “Formation of AI Anthropomorphism Structured by the Customer Journey – Towards a Conceptual Framework,” presented at the Thirty-Fourth European Conference on Information Systems, 2026.</ieee>
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