---
_id: '65597'
author:
- first_name: Philipp
  full_name: Hansmeier, Philipp
  id: '55603'
  last_name: Hansmeier
citation:
  ama: 'Hansmeier P. Formation of AI Anthropomorphism Structured by the Customer Journey
    – Towards a Conceptual Framework. In: <i>Proceedings of the Thirty-Fourth European
    Conference on Information Systems</i>. ; 2026.'
  apa: Hansmeier, P. (2026). Formation of AI Anthropomorphism Structured by the Customer
    Journey – Towards a Conceptual Framework. <i>Proceedings of the Thirty-Fourth
    European Conference on Information Systems</i>. Thirty-Fourth European Conference
    on Information Systems.
  bibtex: '@inproceedings{Hansmeier_2026, title={Formation of AI Anthropomorphism
    Structured by the Customer Journey – Towards a Conceptual Framework}, booktitle={Proceedings
    of the Thirty-Fourth European Conference on Information Systems}, author={Hansmeier,
    Philipp}, year={2026} }'
  chicago: Hansmeier, Philipp. “Formation of AI Anthropomorphism Structured by the
    Customer Journey – Towards a Conceptual Framework.” In <i>Proceedings of the Thirty-Fourth
    European Conference on Information Systems</i>, 2026.
  ieee: P. Hansmeier, “Formation of AI Anthropomorphism Structured by the Customer
    Journey – Towards a Conceptual Framework,” presented at the Thirty-Fourth European
    Conference on Information Systems, 2026.
  mla: Hansmeier, Philipp. “Formation of AI Anthropomorphism Structured by the Customer
    Journey – Towards a Conceptual Framework.” <i>Proceedings of the Thirty-Fourth
    European Conference on Information Systems</i>, 2026.
  short: 'P. Hansmeier, in: Proceedings of the Thirty-Fourth European Conference on
    Information Systems, 2026.'
conference:
  name: Thirty-Fourth European Conference on Information Systems
date_created: 2026-05-09T14:48:46Z
date_updated: 2026-05-09T14:51:01Z
language:
- iso: eng
publication: Proceedings of the Thirty-Fourth European Conference on Information Systems
status: public
title: Formation of AI Anthropomorphism Structured by the Customer Journey – Towards
  a Conceptual Framework
type: conference
user_id: '55603'
year: '2026'
...