[{"date_updated":"2026-06-16T07:07:38Z","status":"public","year":"2026","title":"Effects of Vertical Price Placement on Consumer Behaviour: A VR-Based Investigation Including Eye Tracking","author":[{"full_name":"Steffens, Hanna","first_name":"Hanna","last_name":"Steffens"},{"id":"8447","full_name":"Yigitbas, Enes","orcid":"0000-0002-5967-833X","last_name":"Yigitbas","first_name":"Enes"},{"id":"447","full_name":"Sauer, Stefan","first_name":"Stefan","last_name":"Sauer","orcid":"0000-0003-3084-0409"}],"user_id":"8447","language":[{"iso":"eng"}],"_id":"65901","publisher":"Springer","publication":"Proceedings of the 28th International Conference on Human-Computer Interaction (HCII 2026)","citation":{"short":"H. Steffens, E. Yigitbas, S. Sauer, in: Proceedings of the 28th International Conference on Human-Computer Interaction (HCII 2026), Springer, 2026.","chicago":"Steffens, Hanna, Enes Yigitbas, and Stefan Sauer. “Effects of Vertical Price Placement on Consumer Behaviour: A VR-Based Investigation Including Eye Tracking.” In <i>Proceedings of the 28th International Conference on Human-Computer Interaction (HCII 2026)</i>. Springer, 2026.","ieee":"H. Steffens, E. Yigitbas, and S. Sauer, “Effects of Vertical Price Placement on Consumer Behaviour: A VR-Based Investigation Including Eye Tracking,” 2026.","apa":"Steffens, H., Yigitbas, E., &#38; Sauer, S. (2026). Effects of Vertical Price Placement on Consumer Behaviour: A VR-Based Investigation Including Eye Tracking. <i>Proceedings of the 28th International Conference on Human-Computer Interaction (HCII 2026)</i>.","bibtex":"@inproceedings{Steffens_Yigitbas_Sauer_2026, title={Effects of Vertical Price Placement on Consumer Behaviour: A VR-Based Investigation Including Eye Tracking}, booktitle={Proceedings of the 28th International Conference on Human-Computer Interaction (HCII 2026)}, publisher={Springer}, author={Steffens, Hanna and Yigitbas, Enes and Sauer, Stefan}, year={2026} }","ama":"Steffens H, Yigitbas E, Sauer S. Effects of Vertical Price Placement on Consumer Behaviour: A VR-Based Investigation Including Eye Tracking. In: <i>Proceedings of the 28th International Conference on Human-Computer Interaction (HCII 2026)</i>. Springer; 2026.","mla":"Steffens, Hanna, et al. “Effects of Vertical Price Placement on Consumer Behaviour: A VR-Based Investigation Including Eye Tracking.” <i>Proceedings of the 28th International Conference on Human-Computer Interaction (HCII 2026)</i>, Springer, 2026."},"type":"conference","department":[{"_id":"66"},{"_id":"534"}],"date_created":"2026-06-16T07:07:27Z"}]