{"author":[{"first_name":"Hanna","last_name":"Steffens","full_name":"Steffens, Hanna"},{"full_name":"Yigitbas, Enes","orcid":"0000-0002-5967-833X","last_name":"Yigitbas","first_name":"Enes","id":"8447"},{"first_name":"Stefan","last_name":"Sauer","orcid":"0000-0003-3084-0409","full_name":"Sauer, Stefan","id":"447"}],"year":"2026","status":"public","title":"Effects of Vertical Price Placement on Consumer Behaviour: A VR-Based Investigation Including Eye Tracking","date_updated":"2026-06-16T07:07:38Z","publisher":"Springer","_id":"65901","language":[{"iso":"eng"}],"user_id":"8447","citation":{"ama":"Steffens H, Yigitbas E, Sauer S. Effects of Vertical Price Placement on Consumer Behaviour: A VR-Based Investigation Including Eye Tracking. In: <i>Proceedings of the 28th International Conference on Human-Computer Interaction (HCII 2026)</i>. Springer; 2026.","bibtex":"@inproceedings{Steffens_Yigitbas_Sauer_2026, title={Effects of Vertical Price Placement on Consumer Behaviour: A VR-Based Investigation Including Eye Tracking}, booktitle={Proceedings of the 28th International Conference on Human-Computer Interaction (HCII 2026)}, publisher={Springer}, author={Steffens, Hanna and Yigitbas, Enes and Sauer, Stefan}, year={2026} }","mla":"Steffens, Hanna, et al. “Effects of Vertical Price Placement on Consumer Behaviour: A VR-Based Investigation Including Eye Tracking.” <i>Proceedings of the 28th International Conference on Human-Computer Interaction (HCII 2026)</i>, Springer, 2026.","short":"H. Steffens, E. Yigitbas, S. Sauer, in: Proceedings of the 28th International Conference on Human-Computer Interaction (HCII 2026), Springer, 2026.","chicago":"Steffens, Hanna, Enes Yigitbas, and Stefan Sauer. “Effects of Vertical Price Placement on Consumer Behaviour: A VR-Based Investigation Including Eye Tracking.” In <i>Proceedings of the 28th International Conference on Human-Computer Interaction (HCII 2026)</i>. Springer, 2026.","apa":"Steffens, H., Yigitbas, E., &#38; Sauer, S. (2026). Effects of Vertical Price Placement on Consumer Behaviour: A VR-Based Investigation Including Eye Tracking. <i>Proceedings of the 28th International Conference on Human-Computer Interaction (HCII 2026)</i>.","ieee":"H. Steffens, E. Yigitbas, and S. Sauer, “Effects of Vertical Price Placement on Consumer Behaviour: A VR-Based Investigation Including Eye Tracking,” 2026."},"publication":"Proceedings of the 28th International Conference on Human-Computer Interaction (HCII 2026)","date_created":"2026-06-16T07:07:27Z","department":[{"_id":"66"},{"_id":"534"}],"type":"conference"}