---
_id: '65901'
author:
- first_name: Hanna
  full_name: Steffens, Hanna
  last_name: Steffens
- first_name: Enes
  full_name: Yigitbas, Enes
  id: '8447'
  last_name: Yigitbas
  orcid: 0000-0002-5967-833X
- first_name: Stefan
  full_name: Sauer, Stefan
  id: '447'
  last_name: Sauer
  orcid: 0000-0003-3084-0409
citation:
  ama: 'Steffens H, Yigitbas E, Sauer S. Effects of Vertical Price Placement on Consumer
    Behaviour: A VR-Based Investigation Including Eye Tracking. In: <i>Proceedings
    of the 28th International Conference on Human-Computer Interaction (HCII 2026)</i>.
    Springer; 2026.'
  apa: 'Steffens, H., Yigitbas, E., &#38; Sauer, S. (2026). Effects of Vertical Price
    Placement on Consumer Behaviour: A VR-Based Investigation Including Eye Tracking.
    <i>Proceedings of the 28th International Conference on Human-Computer Interaction
    (HCII 2026)</i>.'
  bibtex: '@inproceedings{Steffens_Yigitbas_Sauer_2026, title={Effects of Vertical
    Price Placement on Consumer Behaviour: A VR-Based Investigation Including Eye
    Tracking}, booktitle={Proceedings of the 28th International Conference on Human-Computer
    Interaction (HCII 2026)}, publisher={Springer}, author={Steffens, Hanna and Yigitbas,
    Enes and Sauer, Stefan}, year={2026} }'
  chicago: 'Steffens, Hanna, Enes Yigitbas, and Stefan Sauer. “Effects of Vertical
    Price Placement on Consumer Behaviour: A VR-Based Investigation Including Eye
    Tracking.” In <i>Proceedings of the 28th International Conference on Human-Computer
    Interaction (HCII 2026)</i>. Springer, 2026.'
  ieee: 'H. Steffens, E. Yigitbas, and S. Sauer, “Effects of Vertical Price Placement
    on Consumer Behaviour: A VR-Based Investigation Including Eye Tracking,” 2026.'
  mla: 'Steffens, Hanna, et al. “Effects of Vertical Price Placement on Consumer Behaviour:
    A VR-Based Investigation Including Eye Tracking.” <i>Proceedings of the 28th International
    Conference on Human-Computer Interaction (HCII 2026)</i>, Springer, 2026.'
  short: 'H. Steffens, E. Yigitbas, S. Sauer, in: Proceedings of the 28th International
    Conference on Human-Computer Interaction (HCII 2026), Springer, 2026.'
date_created: 2026-06-16T07:07:27Z
date_updated: 2026-06-16T07:07:38Z
department:
- _id: '66'
- _id: '534'
language:
- iso: eng
publication: Proceedings of the 28th International Conference on Human-Computer Interaction
  (HCII 2026)
publisher: Springer
status: public
title: 'Effects of Vertical Price Placement on Consumer Behaviour: A VR-Based Investigation
  Including Eye Tracking'
type: conference
user_id: '8447'
year: '2026'
...