---
res:
  bibo_abstract:
  - Strategic product planning defines foresighted directions for product engineering
    by determining which ideas, technologies and concepts are pursued further. Decisions
    made in this phase strongly influence subsequent life cycle phases but are characterized
    by high uncertainty, fragmented information, and predominantly qualitative assessment
    practices. At the same time, increasing digitalization generates large, heterogeneous,
    and dynamic data from markets, engineering, usage, and sustainability domains.
    In this work, such information is understood as extreme data, as its heterogeneity,
    variety, and dynamics exceed the capabilities of traditional planning approaches.
    This paper investigates the potential of leveraging extreme data to strengthen
    hybrid decision support in strategic product planning. A structured literature
    review is conducted to identify key challenges. These challenges are analysed
    along the generic product life cycle to capture decision points, information flows,
    and information circularity. Relevant data sources are identified with respect
    to their relevance for strategic decisions. Based on this analysis, seventeen
    potentials for hybrid decision support are derived and clustered into five fields
    of action. The results indicate that extreme data can enhance strategic foresight,
    idea evaluation and portfolio decisions, lifecycle-spanning knowledge integration,
    engineering support for strategic decisions, and the adoption of AI-based methods.@eng
  bibo_authorlist:
  - foaf_Person:
      foaf_givenName: Iris
      foaf_name: Gräßler, Iris
      foaf_surname: Gräßler
      foaf_workInfoHomepage: http://www.librecat.org/personId=47565
    orcid: 0000-0001-5765-971X
  - foaf_Person:
      foaf_givenName: Julius Hendrik
      foaf_name: Goldstein, Julius Hendrik
      foaf_surname: Goldstein
      foaf_workInfoHomepage: http://www.librecat.org/personId=63262
  bibo_doi: 10.17619/UNIPB/1-2644
  dct_date: 2026^xs_gYear
  dct_language: eng
  dct_publisher: Universitätsbibliothek@
  dct_title: Hybrid decision support in strategic product planning@
...