---
_id: '66702'
abstract:
- lang: eng
  text: Strategic product planning defines foresighted directions for product engineering
    by determining which ideas, technologies and concepts are pursued further. Decisions
    made in this phase strongly influence subsequent life cycle phases but are characterized
    by high uncertainty, fragmented information, and predominantly qualitative assessment
    practices. At the same time, increasing digitalization generates large, heterogeneous,
    and dynamic data from markets, engineering, usage, and sustainability domains.
    In this work, such information is understood as extreme data, as its heterogeneity,
    variety, and dynamics exceed the capabilities of traditional planning approaches.
    This paper investigates the potential of leveraging extreme data to strengthen
    hybrid decision support in strategic product planning. A structured literature
    review is conducted to identify key challenges. These challenges are analysed
    along the generic product life cycle to capture decision points, information flows,
    and information circularity. Relevant data sources are identified with respect
    to their relevance for strategic decisions. Based on this analysis, seventeen
    potentials for hybrid decision support are derived and clustered into five fields
    of action. The results indicate that extreme data can enhance strategic foresight,
    idea evaluation and portfolio decisions, lifecycle-spanning knowledge integration,
    engineering support for strategic decisions, and the adoption of AI-based methods.
author:
- first_name: Iris
  full_name: Gräßler, Iris
  id: '47565'
  last_name: Gräßler
  orcid: 0000-0001-5765-971X
- first_name: Julius Hendrik
  full_name: Goldstein, Julius Hendrik
  id: '63262'
  last_name: Goldstein
citation:
  ama: 'Gräßler I, Goldstein JH. Hybrid decision support in strategic product planning.
    In: Gräßler I, ed. <i>1st International Symposium: March 24 – 26, 2026, Heinz
    Nixdorf Institute, Paderborn University</i>. Universitätsbibliothek; 2026. doi:<a
    href="https://doi.org/10.17619/UNIPB/1-2644">10.17619/UNIPB/1-2644</a>'
  apa: 'Gräßler, I., &#38; Goldstein, J. H. (2026). Hybrid decision support in strategic
    product planning. In I. Gräßler (Ed.), <i>1st International Symposium: March 24
    – 26, 2026, Heinz Nixdorf Institute, Paderborn University</i>. Universitätsbibliothek.
    <a href="https://doi.org/10.17619/UNIPB/1-2644">https://doi.org/10.17619/UNIPB/1-2644</a>'
  bibtex: '@inproceedings{Gräßler_Goldstein_2026, title={Hybrid decision support in
    strategic product planning}, DOI={<a href="https://doi.org/10.17619/UNIPB/1-2644">10.17619/UNIPB/1-2644</a>},
    booktitle={1st International Symposium: March 24 – 26, 2026, Heinz Nixdorf Institute,
    Paderborn University}, publisher={Universitätsbibliothek}, author={Gräßler, Iris
    and Goldstein, Julius Hendrik}, editor={Gräßler, Iris}, year={2026} }'
  chicago: 'Gräßler, Iris, and Julius Hendrik Goldstein. “Hybrid Decision Support
    in Strategic Product Planning.” In <i>1st International Symposium: March 24 –
    26, 2026, Heinz Nixdorf Institute, Paderborn University</i>, edited by Iris Gräßler.
    Universitätsbibliothek, 2026. <a href="https://doi.org/10.17619/UNIPB/1-2644">https://doi.org/10.17619/UNIPB/1-2644</a>.'
  ieee: 'I. Gräßler and J. H. Goldstein, “Hybrid decision support in strategic product
    planning,” in <i>1st International Symposium: March 24 – 26, 2026, Heinz Nixdorf
    Institute, Paderborn University</i>, Paderborn, 2026, doi: <a href="https://doi.org/10.17619/UNIPB/1-2644">10.17619/UNIPB/1-2644</a>.'
  mla: 'Gräßler, Iris, and Julius Hendrik Goldstein. “Hybrid Decision Support in Strategic
    Product Planning.” <i>1st International Symposium: March 24 – 26, 2026, Heinz
    Nixdorf Institute, Paderborn University</i>, edited by Iris Gräßler, Universitätsbibliothek,
    2026, doi:<a href="https://doi.org/10.17619/UNIPB/1-2644">10.17619/UNIPB/1-2644</a>.'
  short: 'I. Gräßler, J.H. Goldstein, in: I. Gräßler (Ed.), 1st International Symposium:
    March 24 – 26, 2026, Heinz Nixdorf Institute, Paderborn University, Universitätsbibliothek,
    2026.'
conference:
  end_date: 2026-03-26
  location: Paderborn
  name: International Symposium on Hybrid Intelligence in Product and Production Engineering
    1. 2026 Paderborn
  start_date: 2026-03-24
date_created: 2026-08-13T07:29:06Z
date_updated: 2026-08-13T12:58:49Z
department:
- _id: '152'
doi: 10.17619/UNIPB/1-2644
editor:
- first_name: Iris
  full_name: Gräßler, Iris
  last_name: Gräßler
language:
- iso: eng
publication: '1st International Symposium: March 24 – 26, 2026, Heinz Nixdorf Institute,
  Paderborn University'
publisher: Universitätsbibliothek
quality_controlled: '1'
status: public
title: Hybrid decision support in strategic product planning
type: conference
user_id: '63262'
year: '2026'
...