conference paper yes Iris Gräßler author 475650000-0001-5765-971X Deniz Özcan author 58595 Niklas Döhner author 108017https://orcid.org/0009-0005-7676-4036 Jose David NunezGonzalez editor Manuel GranaRomay editor 43 department 9 department 26 department 152 department 24th Industrial Simulation Conference 2026 The effects of decisions in strategic product planning are usually far-reaching, but at the same time difficult to assess. Simulations help to make these effects more tangible. Until now, the use of simulation in strategic product planning has been limited to behavioral and innovation diffusion studies. This paper presents a process model for widening business models or planning upcoming product generations. It supports integrating the simulation of technical systems into decisionmaking processes to select the most suitable product for adaptation to new application scenarios. To this end, the characteristics of such new application scenarios are applied to existing product models in simulation, and the system behavior is evaluated based on key figures. This supports the comparison of different products and the selection of the product alternative requiring the least amount of modification. The process model enables decision-makers to systematically integrate simulation into the decision-making process and thus make more data-based decisions. 2026San Sebastian, Spain eng Decision-makingDecision support systemsMechanical engineeringSystem analysisSystem engineering 978-9-492859-40-2 2465-72 Gräßler, I., Özcan, D., &#38; Döhner, N. (2026). Leveraging System Simulation for Decision  Support in Strategic Product Planning. In J. D. N. Gonzalez, M. G. Romay, &#38; EUROSIS-ETI (Eds.), <i>24th INTERNATIONAL INDUSTRIAL SIMULATION CONFERENCE </i> (Vol. 24, pp. 65–72). I. Gräßler, D. Özcan, and N. Döhner, “Leveraging System Simulation for Decision  Support in Strategic Product Planning,” in <i>24th INTERNATIONAL INDUSTRIAL SIMULATION CONFERENCE </i>, San Sebastian, Spain, 2026, vol. 24, pp. 65–72. I. Gräßler, D. Özcan, N. Döhner, in: J.D.N. Gonzalez, M.G. Romay, EUROSIS-ETI (Eds.), 24th INTERNATIONAL INDUSTRIAL SIMULATION CONFERENCE , 2026, pp. 65–72. Gräßler, Iris, Deniz Özcan, and Niklas Döhner. “Leveraging System Simulation for Decision  Support in Strategic Product Planning.” In <i>24th INTERNATIONAL INDUSTRIAL SIMULATION CONFERENCE </i>, edited by Jose David Nunez Gonzalez, Manuel Grana Romay, and EUROSIS-ETI, 24:65–72, 2026. Gräßler, Iris, et al. “Leveraging System Simulation for Decision  Support in Strategic Product Planning.” <i>24th INTERNATIONAL INDUSTRIAL SIMULATION CONFERENCE </i>, edited by Jose David Nunez Gonzalez et al., vol. 24, 2026, pp. 65–72. Gräßler I, Özcan D, Döhner N. Leveraging System Simulation for Decision  Support in Strategic Product Planning. In: Gonzalez JDN, Romay MG, EUROSIS-ETI, eds. <i>24th INTERNATIONAL INDUSTRIAL SIMULATION CONFERENCE </i>. Vol 24. ; 2026:65-72. @inproceedings{Gräßler_Özcan_Döhner_2026, title={Leveraging System Simulation for Decision  Support in Strategic Product Planning}, volume={24}, booktitle={24th INTERNATIONAL INDUSTRIAL SIMULATION CONFERENCE }, author={Gräßler, Iris and Özcan, Deniz and Döhner, Niklas}, editor={Gonzalez, Jose David Nunez and Romay, Manuel Grana and EUROSIS-ETI}, year={2026}, pages={65–72} } 672862026-09-30T11:48:43Z2026-10-01T12:25:43Z