---
_id: '67286'
abstract:
- lang: eng
  text: 'The effects of decisions in strategic product planning are usually far-reaching,
    but at the same time difficult to assess. Simulations help to make these effects
    more tangible. Until now, the use of simulation in strategic product planning
    has been limited to behavioral and innovation diffusion studies. This paper presents
    a process model for widening business models or planning upcoming product generations.
    It supports integrating the simulation of technical systems into decisionmaking
    processes to select the most suitable product for adaptation to new application
    scenarios. To this end, the characteristics of such new application scenarios
    are applied to existing product models in simulation, and the system behavior
    is evaluated based on key figures. This supports the comparison of different products
    and the selection of the product alternative requiring the least amount of modification.
    The process model enables decision-makers to systematically integrate simulation
    into the decision-making process and thus make more data-based decisions. '
author:
- first_name: Iris
  full_name: Gräßler, Iris
  id: '47565'
  last_name: Gräßler
  orcid: 0000-0001-5765-971X
- first_name: Deniz
  full_name: Özcan, Deniz
  id: '58595'
  last_name: Özcan
- first_name: Niklas
  full_name: Döhner, Niklas
  id: '108017'
  last_name: Döhner
  orcid: https://orcid.org/0009-0005-7676-4036
citation:
  ama: 'Gräßler I, Özcan D, Döhner N. Leveraging System Simulation for Decision  Support
    in Strategic Product Planning. In: Gonzalez JDN, Romay MG, EUROSIS-ETI, eds. <i>24th
    INTERNATIONAL INDUSTRIAL SIMULATION CONFERENCE </i>. Vol 24. ; 2026:65-72.'
  apa: Gräßler, I., Özcan, D., &#38; Döhner, N. (2026). Leveraging System Simulation
    for Decision  Support in Strategic Product Planning. In J. D. N. Gonzalez, M.
    G. Romay, &#38; EUROSIS-ETI (Eds.), <i>24th INTERNATIONAL INDUSTRIAL SIMULATION
    CONFERENCE </i> (Vol. 24, pp. 65–72).
  bibtex: '@inproceedings{Gräßler_Özcan_Döhner_2026, title={Leveraging System Simulation
    for Decision  Support in Strategic Product Planning}, volume={24}, booktitle={24th
    INTERNATIONAL INDUSTRIAL SIMULATION CONFERENCE }, author={Gräßler, Iris and Özcan,
    Deniz and Döhner, Niklas}, editor={Gonzalez, Jose David Nunez and Romay, Manuel
    Grana and EUROSIS-ETI}, year={2026}, pages={65–72} }'
  chicago: Gräßler, Iris, Deniz Özcan, and Niklas Döhner. “Leveraging System Simulation
    for Decision  Support in Strategic Product Planning.” In <i>24th INTERNATIONAL
    INDUSTRIAL SIMULATION CONFERENCE </i>, edited by Jose David Nunez Gonzalez, Manuel
    Grana Romay, and EUROSIS-ETI, 24:65–72, 2026.
  ieee: I. Gräßler, D. Özcan, and N. Döhner, “Leveraging System Simulation for Decision 
    Support in Strategic Product Planning,” in <i>24th INTERNATIONAL INDUSTRIAL SIMULATION
    CONFERENCE </i>, San Sebastian, Spain, 2026, vol. 24, pp. 65–72.
  mla: Gräßler, Iris, et al. “Leveraging System Simulation for Decision  Support in
    Strategic Product Planning.” <i>24th INTERNATIONAL INDUSTRIAL SIMULATION CONFERENCE
    </i>, edited by Jose David Nunez Gonzalez et al., vol. 24, 2026, pp. 65–72.
  short: 'I. Gräßler, D. Özcan, N. Döhner, in: J.D.N. Gonzalez, M.G. Romay, EUROSIS-ETI
    (Eds.), 24th INTERNATIONAL INDUSTRIAL SIMULATION CONFERENCE , 2026, pp. 65–72.'
conference:
  end_date: 2026-05-29
  location: San Sebastian, Spain
  name: '24th Industrial Simulation Conference 2026 '
  start_date: 2026-05-27
corporate_editor:
- EUROSIS-ETI
date_created: 2026-09-30T11:48:43Z
date_updated: 2026-10-01T12:25:43Z
department:
- _id: '43'
- _id: '9'
- _id: '26'
- _id: '152'
editor:
- first_name: Jose David Nunez
  full_name: Gonzalez, Jose David Nunez
  last_name: Gonzalez
- first_name: Manuel Grana
  full_name: Romay, Manuel Grana
  last_name: Romay
intvolume: '        24'
keyword:
- Decision-making
- Decision support systems
- Mechanical engineering
- System analysis
- System engineering
language:
- iso: eng
main_file_link:
- open_access: '1'
oa: '1'
page: 65-72
publication: '24th INTERNATIONAL INDUSTRIAL SIMULATION CONFERENCE '
publication_identifier:
  isbn:
  - 978-9-492859-40-2
quality_controlled: '1'
status: public
title: Leveraging System Simulation for Decision  Support in Strategic Product Planning
type: conference
user_id: '58595'
volume: 24
year: '2026'
...