@article{67355,
  abstract     = {{<jats:title>ABSTRACT:</jats:title>
                  <jats:p>OEMs are shifting from product-centric offerings toward smart services, but adoption is still hindered by technical development barriers. We conduct a systematic literature review of peer-reviewed studies with original industrial evidence and identify eight barrier categories across data, semantics, integration, governance and modularity. We map them onto a smart-service architecture and key analytics roles, and relate them to GenAI building blocks such as LLMs and knowledge graphs, outlining a research agenda for overcoming technical barriers towards scalable OEM smart service development.</jats:p>}},
  author       = {{Heuwinkel, Tim and Weller, Julian and Gabriel, Stefan and Kürpick, Christian and Dumitrescu, Roman}},
  issn         = {{2732-527X}},
  journal      = {{Proceedings of the Design Society}},
  pages        = {{2343--2352}},
  publisher    = {{Cambridge University Press (CUP)}},
  title        = {{{Still no smart service? A review of technical barriers to smart service adoption in the GenAI era}}},
  doi          = {{10.1017/pds.2026.10592}},
  volume       = {{6}},
  year         = {{2026}},
}