Still no smart service? A review of technical barriers to smart service adoption in the GenAI era Heuwinkel, Tim Weller, Julian Gabriel, Stefan Kürpick, Christian Dumitrescu, Roman <jats:title>ABSTRACT:</jats:title> <jats:p>OEMs are shifting from product-centric offerings toward smart services, but adoption is still hindered by technical development barriers. We conduct a systematic literature review of peer-reviewed studies with original industrial evidence and identify eight barrier categories across data, semantics, integration, governance and modularity. We map them onto a smart-service architecture and key analytics roles, and relate them to GenAI building blocks such as LLMs and knowledge graphs, outlining a research agenda for overcoming technical barriers towards scalable OEM smart service development.</jats:p> Cambridge University Press (CUP) 2026 info:eu-repo/semantics/article doc-type:article text http://purl.org/coar/resource_type/c_6501 https://ris.uni-paderborn.de/record/67355 Heuwinkel T, Weller J, Gabriel S, Kürpick C, Dumitrescu R. Still no smart service? A review of technical barriers to smart service adoption in the GenAI era. <i>Proceedings of the Design Society</i>. 2026;6:2343-2352. doi:<a href="https://doi.org/10.1017/pds.2026.10592">10.1017/pds.2026.10592</a> eng info:eu-repo/semantics/altIdentifier/doi/10.1017/pds.2026.10592 info:eu-repo/semantics/altIdentifier/issn/2732-527X info:eu-repo/semantics/closedAccess