article published Tim Heuwinkel author Julian Weller author Stefan Gabriel author Christian Kürpick author Roman Dumitrescu author 16190 563 department <jats:title>ABSTRACT:</jats:title> <jats:p>OEMs are shifting from product-centric offerings toward smart services, but adoption is still hindered by technical development barriers. We conduct a systematic literature review of peer-reviewed studies with original industrial evidence and identify eight barrier categories across data, semantics, integration, governance and modularity. We map them onto a smart-service architecture and key analytics roles, and relate them to GenAI building blocks such as LLMs and knowledge graphs, outlining a research agenda for overcoming technical barriers towards scalable OEM smart service development.</jats:p> Cambridge University Press (CUP)2026 eng 2732-527X10.1017/pds.2026.10592 62343-2352 Heuwinkel, Tim, et al. “Still No Smart Service? A Review of Technical Barriers to Smart Service Adoption in the GenAI Era.” <i>Proceedings of the Design Society</i>, vol. 6, Cambridge University Press (CUP), 2026, pp. 2343–52, doi:<a href="https://doi.org/10.1017/pds.2026.10592">10.1017/pds.2026.10592</a>. Heuwinkel T, Weller J, Gabriel S, Kürpick C, Dumitrescu R. Still no smart service? A review of technical barriers to smart service adoption in the GenAI era. <i>Proceedings of the Design Society</i>. 2026;6:2343-2352. doi:<a href="https://doi.org/10.1017/pds.2026.10592">10.1017/pds.2026.10592</a> @article{Heuwinkel_Weller_Gabriel_Kürpick_Dumitrescu_2026, title={Still no smart service? A review of technical barriers to smart service adoption in the GenAI era}, volume={6}, DOI={<a href="https://doi.org/10.1017/pds.2026.10592">10.1017/pds.2026.10592</a>}, journal={Proceedings of the Design Society}, publisher={Cambridge University Press (CUP)}, author={Heuwinkel, Tim and Weller, Julian and Gabriel, Stefan and Kürpick, Christian and Dumitrescu, Roman}, year={2026}, pages={2343–2352} } Heuwinkel, T., Weller, J., Gabriel, S., Kürpick, C., &#38; Dumitrescu, R. (2026). Still no smart service? A review of technical barriers to smart service adoption in the GenAI era. <i>Proceedings of the Design Society</i>, <i>6</i>, 2343–2352. <a href="https://doi.org/10.1017/pds.2026.10592">https://doi.org/10.1017/pds.2026.10592</a> T. Heuwinkel, J. Weller, S. Gabriel, C. Kürpick, and R. Dumitrescu, “Still no smart service? A review of technical barriers to smart service adoption in the GenAI era,” <i>Proceedings of the Design Society</i>, vol. 6, pp. 2343–2352, 2026, doi: <a href="https://doi.org/10.1017/pds.2026.10592">10.1017/pds.2026.10592</a>. T. Heuwinkel, J. Weller, S. Gabriel, C. Kürpick, R. Dumitrescu, Proceedings of the Design Society 6 (2026) 2343–2352. Heuwinkel, Tim, Julian Weller, Stefan Gabriel, Christian Kürpick, and Roman Dumitrescu. “Still No Smart Service? A Review of Technical Barriers to Smart Service Adoption in the GenAI Era.” <i>Proceedings of the Design Society</i> 6 (2026): 2343–52. <a href="https://doi.org/10.1017/pds.2026.10592">https://doi.org/10.1017/pds.2026.10592</a>. 673552026-10-02T13:23:11Z2026-10-02T13:45:36Z