---
_id: '67355'
abstract:
- lang: eng
  text: "<jats:title>ABSTRACT:</jats:title>\r\n                  <jats:p>OEMs are
    shifting from product-centric offerings toward smart services, but adoption is
    still hindered by technical development barriers. We conduct a systematic literature
    review of peer-reviewed studies with original industrial evidence and identify
    eight barrier categories across data, semantics, integration, governance and modularity.
    We map them onto a smart-service architecture and key analytics roles, and relate
    them to GenAI building blocks such as LLMs and knowledge graphs, outlining a research
    agenda for overcoming technical barriers towards scalable OEM smart service development.</jats:p>"
author:
- first_name: Tim
  full_name: Heuwinkel, Tim
  last_name: Heuwinkel
- first_name: Julian
  full_name: Weller, Julian
  last_name: Weller
- first_name: Stefan
  full_name: Gabriel, Stefan
  last_name: Gabriel
- first_name: Christian
  full_name: Kürpick, Christian
  last_name: Kürpick
- first_name: Roman
  full_name: Dumitrescu, Roman
  id: '16190'
  last_name: Dumitrescu
citation:
  ama: Heuwinkel T, Weller J, Gabriel S, Kürpick C, Dumitrescu R. Still no smart service?
    A review of technical barriers to smart service adoption in the GenAI era. <i>Proceedings
    of the Design Society</i>. 2026;6:2343-2352. doi:<a href="https://doi.org/10.1017/pds.2026.10592">10.1017/pds.2026.10592</a>
  apa: Heuwinkel, T., Weller, J., Gabriel, S., Kürpick, C., &#38; Dumitrescu, R. (2026).
    Still no smart service? A review of technical barriers to smart service adoption
    in the GenAI era. <i>Proceedings of the Design Society</i>, <i>6</i>, 2343–2352.
    <a href="https://doi.org/10.1017/pds.2026.10592">https://doi.org/10.1017/pds.2026.10592</a>
  bibtex: '@article{Heuwinkel_Weller_Gabriel_Kürpick_Dumitrescu_2026, title={Still
    no smart service? A review of technical barriers to smart service adoption in
    the GenAI era}, volume={6}, DOI={<a href="https://doi.org/10.1017/pds.2026.10592">10.1017/pds.2026.10592</a>},
    journal={Proceedings of the Design Society}, publisher={Cambridge University Press
    (CUP)}, author={Heuwinkel, Tim and Weller, Julian and Gabriel, Stefan and Kürpick,
    Christian and Dumitrescu, Roman}, year={2026}, pages={2343–2352} }'
  chicago: 'Heuwinkel, Tim, Julian Weller, Stefan Gabriel, Christian Kürpick, and
    Roman Dumitrescu. “Still No Smart Service? A Review of Technical Barriers to Smart
    Service Adoption in the GenAI Era.” <i>Proceedings of the Design Society</i> 6
    (2026): 2343–52. <a href="https://doi.org/10.1017/pds.2026.10592">https://doi.org/10.1017/pds.2026.10592</a>.'
  ieee: 'T. Heuwinkel, J. Weller, S. Gabriel, C. Kürpick, and R. Dumitrescu, “Still
    no smart service? A review of technical barriers to smart service adoption in
    the GenAI era,” <i>Proceedings of the Design Society</i>, vol. 6, pp. 2343–2352,
    2026, doi: <a href="https://doi.org/10.1017/pds.2026.10592">10.1017/pds.2026.10592</a>.'
  mla: Heuwinkel, Tim, et al. “Still No Smart Service? A Review of Technical Barriers
    to Smart Service Adoption in the GenAI Era.” <i>Proceedings of the Design Society</i>,
    vol. 6, Cambridge University Press (CUP), 2026, pp. 2343–52, doi:<a href="https://doi.org/10.1017/pds.2026.10592">10.1017/pds.2026.10592</a>.
  short: T. Heuwinkel, J. Weller, S. Gabriel, C. Kürpick, R. Dumitrescu, Proceedings
    of the Design Society 6 (2026) 2343–2352.
date_created: 2026-10-02T13:23:11Z
date_updated: 2026-10-02T13:45:36Z
department:
- _id: '563'
doi: 10.1017/pds.2026.10592
intvolume: '         6'
language:
- iso: eng
page: 2343-2352
publication: Proceedings of the Design Society
publication_identifier:
  issn:
  - 2732-527X
publication_status: published
publisher: Cambridge University Press (CUP)
status: public
title: Still no smart service? A review of technical barriers to smart service adoption
  in the GenAI era
type: journal_article
user_id: '15782'
volume: 6
year: '2026'
...