{"publication":"Journal of the Academy of Marketing Science","type":"journal_article","status":"public","department":[{"_id":"19"},{"_id":"180"}],"user_id":"57352","_id":"7419","language":[{"iso":"eng"}],"issue":"1","page":"88-107","intvolume":"        44","citation":{"apa":"Steinhoff, L., &#38; Palmatier, R. W. (2016). Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects. <i>Journal of the Academy of Marketing Science</i>, <i>44</i>(1), 88–107.","mla":"Steinhoff, Lena, and Robert W. Palmatier. “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects.” <i>Journal of the Academy of Marketing Science</i>, vol. 44, no. 1, 2016, pp. 88–107.","bibtex":"@article{Steinhoff_Palmatier_2016, title={Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects}, volume={44}, number={1}, journal={Journal of the Academy of Marketing Science}, author={Steinhoff, Lena and Palmatier, Robert W.}, year={2016}, pages={88–107} }","short":"L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 44 (2016) 88–107.","chicago":"Steinhoff, Lena, and Robert W. Palmatier. “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects.” <i>Journal of the Academy of Marketing Science</i> 44, no. 1 (2016): 88–107.","ieee":"L. Steinhoff and R. W. Palmatier, “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects,” <i>Journal of the Academy of Marketing Science</i>, vol. 44, no. 1, pp. 88–107, 2016.","ama":"Steinhoff L, Palmatier RW. Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects. <i>Journal of the Academy of Marketing Science</i>. 2016;44(1):88-107."},"year":"2016","volume":44,"date_created":"2019-02-04T10:08:42Z","author":[{"last_name":"Steinhoff","full_name":"Steinhoff, Lena","first_name":"Lena"},{"full_name":"Palmatier, Robert W.","last_name":"Palmatier","first_name":"Robert W."}],"date_updated":"2022-01-06T07:03:37Z","title":"Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects"}