@inbook{7441, author = {{Helm, S and Eggert, A and Garnefeld, I}}, booktitle = {{Handbook of Partial Least Squares - Concepts, Methods and Applications}}, editor = {{Esposito Vinzi, V and Chin, W and Henseler, J and Wang, H}}, pages = {{515--534}}, publisher = {{Springer}}, title = {{{Modelling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using PLS}}}, year = {{2009}}, }