{"date_created":"2019-02-04T11:35:35Z","_id":"7443","status":"public","year":"2008","author":[{"first_name":"W","full_name":"Ulaga, W","last_name":"Ulaga"},{"last_name":"Eggert","full_name":"Eggert, A","first_name":"A"}],"user_id":"57352","volume":14,"type":"book_chapter","citation":{"chicago":"Ulaga, W, and A Eggert. “Linking Customer Value to Customer Share in Business Relationship.” In Creating and Managing Superior Customer Value, edited by A Woodside, F Golfetto, and M Gibbert, 14:221–47. Advances in Business Marketing and Purchasing, 2008.","mla":"Ulaga, W., and A. Eggert. “Linking Customer Value to Customer Share in Business Relationship.” Creating and Managing Superior Customer Value, edited by A Woodside et al., vol. 14, 2008, pp. 221–47.","apa":"Ulaga, W., & Eggert, A. (2008). Linking Customer Value to Customer Share in Business Relationship. In A. Woodside, F. Golfetto, & M. Gibbert (Eds.), Creating and Managing Superior Customer Value (Vol. 14, pp. 221–247).","short":"W. Ulaga, A. Eggert, in: A. Woodside, F. Golfetto, M. Gibbert (Eds.), Creating and Managing Superior Customer Value, 2008, pp. 221–247.","ama":"Ulaga W, Eggert A. Linking Customer Value to Customer Share in Business Relationship. In: Woodside A, Golfetto F, Gibbert M, eds. Creating and Managing Superior Customer Value. Vol 14. Advances in Business Marketing and Purchasing. ; 2008:221-247.","ieee":"W. Ulaga and A. Eggert, “Linking Customer Value to Customer Share in Business Relationship,” in Creating and Managing Superior Customer Value, vol. 14, A. Woodside, F. Golfetto, and M. Gibbert, Eds. 2008, pp. 221–247.","bibtex":"@inbook{Ulaga_Eggert_2008, series={Advances in Business Marketing and Purchasing}, title={Linking Customer Value to Customer Share in Business Relationship}, volume={14}, booktitle={Creating and Managing Superior Customer Value}, author={Ulaga, W and Eggert, A}, editor={Woodside, A and Golfetto, F and Gibbert, MEditors}, year={2008}, pages={221–247}, collection={Advances in Business Marketing and Purchasing} }"},"department":[{"_id":"19"},{"_id":"180"}],"intvolume":" 14","language":[{"iso":"eng"}],"series_title":"Advances in Business Marketing and Purchasing","page":" 221-247","date_updated":"2022-01-06T07:03:38Z","title":"Linking Customer Value to Customer Share in Business Relationship","editor":[{"last_name":"Woodside","full_name":"Woodside, A","first_name":"A"},{"full_name":"Golfetto, F","last_name":"Golfetto","first_name":"F"},{"first_name":"M","last_name":"Gibbert","full_name":"Gibbert, M"}],"publication":"Creating and Managing Superior Customer Value"}