{"volume":14,"title":"Linking Customer Value to Customer Share in Business Relationship","year":"2008","department":[{"_id":"19"},{"_id":"180"}],"type":"book_chapter","language":[{"iso":"eng"}],"user_id":"57352","author":[{"full_name":"Ulaga, W","last_name":"Ulaga","first_name":"W"},{"last_name":"Eggert","full_name":"Eggert, A","first_name":"A"}],"citation":{"apa":"Ulaga, W., &#38; Eggert, A. (2008). Linking Customer Value to Customer Share in Business Relationship. In A. Woodside, F. Golfetto, &#38; M. Gibbert (Eds.), <i>Creating and Managing Superior Customer Value</i> (Vol. 14, pp. 221–247).","ieee":"W. Ulaga and A. Eggert, “Linking Customer Value to Customer Share in Business Relationship,” in <i>Creating and Managing Superior Customer Value</i>, vol. 14, A. Woodside, F. Golfetto, and M. Gibbert, Eds. 2008, pp. 221–247.","chicago":"Ulaga, W, and A Eggert. “Linking Customer Value to Customer Share in Business Relationship.” In <i>Creating and Managing Superior Customer Value</i>, edited by A Woodside, F Golfetto, and M Gibbert, 14:221–47. Advances in Business Marketing and Purchasing, 2008.","mla":"Ulaga, W., and A. Eggert. “Linking Customer Value to Customer Share in Business Relationship.” <i>Creating and Managing Superior Customer Value</i>, edited by A Woodside et al., vol. 14, 2008, pp. 221–47.","short":"W. Ulaga, A. Eggert, in: A. Woodside, F. Golfetto, M. Gibbert (Eds.), Creating and Managing Superior Customer Value, 2008, pp. 221–247.","ama":"Ulaga W, Eggert A. Linking Customer Value to Customer Share in Business Relationship. In: Woodside A, Golfetto F, Gibbert M, eds. <i>Creating and Managing Superior Customer Value</i>. Vol 14. Advances in Business Marketing and Purchasing. ; 2008:221-247.","bibtex":"@inbook{Ulaga_Eggert_2008, series={Advances in Business Marketing and Purchasing}, title={Linking Customer Value to Customer Share in Business Relationship}, volume={14}, booktitle={Creating and Managing Superior Customer Value}, author={Ulaga, W and Eggert, A}, editor={Woodside, A and Golfetto, F and Gibbert, MEditors}, year={2008}, pages={221–247}, collection={Advances in Business Marketing and Purchasing} }"},"_id":"7443","publication":"Creating and Managing Superior Customer Value","page":" 221-247","intvolume":"        14","editor":[{"first_name":"A","full_name":"Woodside, A","last_name":"Woodside"},{"full_name":"Golfetto, F","last_name":"Golfetto","first_name":"F"},{"first_name":"M","full_name":"Gibbert, M","last_name":"Gibbert"}],"date_created":"2019-02-04T11:35:35Z","series_title":"Advances in Business Marketing and Purchasing","date_updated":"2022-01-06T07:03:38Z","status":"public"}