{"title":"Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side","date_created":"2019-02-13T14:42:48Z","publication":"2016 AMA Winter Marketing Educators' Conference Proceeding","type":"conference","year":"2016","_id":"7675","language":[{"iso":"eng"}],"status":"public","author":[{"first_name":"C","full_name":"Cramer, C","last_name":"Cramer"},{"first_name":"E","full_name":"Böhm, E","last_name":"Böhm"},{"full_name":"Eggert, A","last_name":"Eggert","first_name":"A"}],"date_updated":"2022-01-06T07:03:43Z","user_id":"57352","citation":{"mla":"Cramer, C., et al. “Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side.” <i>2016 AMA Winter Marketing Educators’ Conference Proceeding</i>, 2016.","ieee":"C. Cramer, E. Böhm, and A. Eggert, “Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side,” in <i>2016 AMA Winter Marketing Educators’ Conference Proceeding</i>, 2016.","apa":"Cramer, C., Böhm, E., &#38; Eggert, A. (2016). Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side. In <i>2016 AMA Winter Marketing Educators’ Conference Proceeding</i>.","short":"C. Cramer, E. Böhm, A. Eggert, in: 2016 AMA Winter Marketing Educators’ Conference Proceeding, 2016.","ama":"Cramer C, Böhm E, Eggert A. Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side. In: <i>2016 AMA Winter Marketing Educators’ Conference Proceeding</i>. ; 2016.","chicago":"Cramer, C, E Böhm, and A Eggert. “Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side.” In <i>2016 AMA Winter Marketing Educators’ Conference Proceeding</i>, 2016.","bibtex":"@inproceedings{Cramer_Böhm_Eggert_2016, title={Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side}, booktitle={2016 AMA Winter Marketing Educators’ Conference Proceeding}, author={Cramer, C and Böhm, E and Eggert, A}, year={2016} }"},"department":[{"_id":"19"},{"_id":"180"}]}