{"publication":"2016 AMA Winter Marketing Educators' Conference Proceeding","status":"public","date_updated":"2022-01-06T07:03:43Z","author":[{"first_name":"C","last_name":"Cramer","full_name":"Cramer, C"},{"last_name":"Böhm","first_name":"E","full_name":"Böhm, E"},{"first_name":"A","last_name":"Eggert","full_name":"Eggert, A"}],"department":[{"_id":"19"},{"_id":"180"}],"date_created":"2019-02-13T14:42:48Z","language":[{"iso":"eng"}],"title":"Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side","_id":"7675","type":"conference","user_id":"57352","year":"2016","citation":{"chicago":"Cramer, C, E Böhm, and A Eggert. “Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side.” In 2016 AMA Winter Marketing Educators’ Conference Proceeding, 2016.","bibtex":"@inproceedings{Cramer_Böhm_Eggert_2016, title={Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side}, booktitle={2016 AMA Winter Marketing Educators’ Conference Proceeding}, author={Cramer, C and Böhm, E and Eggert, A}, year={2016} }","ieee":"C. Cramer, E. Böhm, and A. Eggert, “Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side,” in 2016 AMA Winter Marketing Educators’ Conference Proceeding, 2016.","mla":"Cramer, C., et al. “Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side.” 2016 AMA Winter Marketing Educators’ Conference Proceeding, 2016.","short":"C. Cramer, E. Böhm, A. Eggert, in: 2016 AMA Winter Marketing Educators’ Conference Proceeding, 2016.","ama":"Cramer C, Böhm E, Eggert A. Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side. In: 2016 AMA Winter Marketing Educators’ Conference Proceeding. ; 2016.","apa":"Cramer, C., Böhm, E., & Eggert, A. (2016). Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side. In 2016 AMA Winter Marketing Educators’ Conference Proceeding."}}