{"year":"2016","title":"Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective","citation":{"ama":"Böhm E, Backhaus C, Eggert A, Pitsis T. Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective. In: <i>2016 AMA Winter Marketing Educators’ Conference Proceedings</i>. ; 2016.","short":"E. Böhm, C. Backhaus, A. Eggert, T. Pitsis, in: 2016 AMA Winter Marketing Educators’ Conference Proceedings, 2016.","apa":"Böhm, E., Backhaus, C., Eggert, A., &#38; Pitsis, T. (2016). Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective. In <i>2016 AMA Winter Marketing Educators’ Conference Proceedings</i>.","chicago":"Böhm, E, C Backhaus, A Eggert, and T Pitsis. “Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.” In <i>2016 AMA Winter Marketing Educators’ Conference Proceedings</i>, 2016.","mla":"Böhm, E., et al. “Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.” <i>2016 AMA Winter Marketing Educators’ Conference Proceedings</i>, 2016.","ieee":"E. Böhm, C. Backhaus, A. Eggert, and T. Pitsis, “Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective,” in <i>2016 AMA Winter Marketing Educators’ Conference Proceedings</i>, 2016.","bibtex":"@inproceedings{Böhm_Backhaus_Eggert_Pitsis_2016, title={Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective}, booktitle={2016 AMA Winter Marketing Educators’ Conference Proceedings}, author={Böhm, E and Backhaus, C and Eggert, A and Pitsis, T}, year={2016} }"},"_id":"7686","user_id":"57352","publication":"2016 AMA Winter Marketing Educators' Conference Proceedings","language":[{"iso":"eng"}],"author":[{"last_name":"Böhm","full_name":"Böhm, E","first_name":"E"},{"last_name":"Backhaus","full_name":"Backhaus, C","first_name":"C"},{"first_name":"A","full_name":"Eggert, A","last_name":"Eggert"},{"last_name":"Pitsis","full_name":"Pitsis, T","first_name":"T"}],"status":"public","department":[{"_id":"19"},{"_id":"180"}],"type":"conference","date_created":"2019-02-13T14:54:54Z","date_updated":"2022-01-06T07:03:43Z"}