{"language":[{"iso":"eng"}],"_id":"7722","user_id":"57352","title":" You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty","status":"public","year":"2015","author":[{"full_name":"Eggert, A","last_name":"Eggert","first_name":"A"},{"full_name":"Steinhoff, L","last_name":"Steinhoff","first_name":"L"},{"full_name":"Witte, C","first_name":"C","last_name":"Witte"}],"date_updated":"2022-01-06T07:03:45Z","date_created":"2019-02-16T08:03:43Z","type":"conference","department":[{"_id":"19"},{"_id":"180"}],"publication":"2015 AMA Summer Marketing Educators' Conference Proceedings","citation":{"bibtex":"@inproceedings{Eggert_Steinhoff_Witte_2015, title={ You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty}, booktitle={2015 AMA Summer Marketing Educators’ Conference Proceedings}, author={Eggert, A and Steinhoff, L and Witte, C}, year={2015} }","short":"A. Eggert, L. Steinhoff, C. Witte, in: 2015 AMA Summer Marketing Educators’ Conference Proceedings, 2015.","ama":"Eggert A, Steinhoff L, Witte C.  You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty. In: <i>2015 AMA Summer Marketing Educators’ Conference Proceedings</i>. ; 2015.","chicago":"Eggert, A, L Steinhoff, and C Witte. “ You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty.” In <i>2015 AMA Summer Marketing Educators’ Conference Proceedings</i>, 2015.","ieee":"A. Eggert, L. Steinhoff, and C. Witte, “ You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty,” in <i>2015 AMA Summer Marketing Educators’ Conference Proceedings</i>, 2015.","apa":"Eggert, A., Steinhoff, L., &#38; Witte, C. (2015).  You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty. In <i>2015 AMA Summer Marketing Educators’ Conference Proceedings</i>.","mla":"Eggert, A., et al. “ You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty.” <i>2015 AMA Summer Marketing Educators’ Conference Proceedings</i>, 2015."}}