{"status":"public","author":[{"full_name":"Eggert, A","last_name":"Eggert","first_name":"A"},{"full_name":"Haas, A","last_name":"Haas","first_name":"A"},{"first_name":"H","full_name":"Terho, H","last_name":"Terho"},{"first_name":"W","full_name":"Ulaga, W","last_name":"Ulaga"},{"full_name":"Münkhoff, E","last_name":"Münkhoff","first_name":"E"}],"department":[{"_id":"19"},{"_id":"180"}],"language":[{"iso":"eng"}],"date_updated":"2022-01-06T07:03:45Z","date_created":"2019-02-16T08:40:38Z","type":"conference","_id":"7728","title":"Selling value in business markets: Why a powerful idea often fails","citation":{"bibtex":"@inproceedings{Eggert_Haas_Terho_Ulaga_Münkhoff_2014, title={Selling value in business markets: Why a powerful idea often fails}, booktitle={ISBM 2014 Academic Conference}, author={Eggert, A and Haas, A and Terho, H and Ulaga, W and Münkhoff, E}, year={2014} }","mla":"Eggert, A., et al. “Selling Value in Business Markets: Why a Powerful Idea Often Fails.” <i>ISBM 2014 Academic Conference</i>, 2014.","ieee":"A. Eggert, A. Haas, H. Terho, W. Ulaga, and E. Münkhoff, “Selling value in business markets: Why a powerful idea often fails,” in <i>ISBM 2014 Academic Conference</i>, 2014.","apa":"Eggert, A., Haas, A., Terho, H., Ulaga, W., &#38; Münkhoff, E. (2014). Selling value in business markets: Why a powerful idea often fails. In <i>ISBM 2014 Academic Conference</i>.","chicago":"Eggert, A, A Haas, H Terho, W Ulaga, and E Münkhoff. “Selling Value in Business Markets: Why a Powerful Idea Often Fails.” In <i>ISBM 2014 Academic Conference</i>, 2014.","short":"A. Eggert, A. Haas, H. Terho, W. Ulaga, E. Münkhoff, in: ISBM 2014 Academic Conference, 2014.","ama":"Eggert A, Haas A, Terho H, Ulaga W, Münkhoff E. Selling value in business markets: Why a powerful idea often fails. In: <i>ISBM 2014 Academic Conference</i>. ; 2014."},"year":"2014","publication":"ISBM 2014 Academic Conference","user_id":"57352"}