{"date_updated":"2022-01-06T07:03:45Z","publication":"ISBM 2014 Academic Conference","_id":"7728","year":"2014","title":"Selling value in business markets: Why a powerful idea often fails","type":"conference","citation":{"bibtex":"@inproceedings{Eggert_Haas_Terho_Ulaga_Münkhoff_2014, title={Selling value in business markets: Why a powerful idea often fails}, booktitle={ISBM 2014 Academic Conference}, author={Eggert, A and Haas, A and Terho, H and Ulaga, W and Münkhoff, E}, year={2014} }","short":"A. Eggert, A. Haas, H. Terho, W. Ulaga, E. Münkhoff, in: ISBM 2014 Academic Conference, 2014.","apa":"Eggert, A., Haas, A., Terho, H., Ulaga, W., &#38; Münkhoff, E. (2014). Selling value in business markets: Why a powerful idea often fails. In <i>ISBM 2014 Academic Conference</i>.","chicago":"Eggert, A, A Haas, H Terho, W Ulaga, and E Münkhoff. “Selling Value in Business Markets: Why a Powerful Idea Often Fails.” In <i>ISBM 2014 Academic Conference</i>, 2014.","ieee":"A. Eggert, A. Haas, H. Terho, W. Ulaga, and E. Münkhoff, “Selling value in business markets: Why a powerful idea often fails,” in <i>ISBM 2014 Academic Conference</i>, 2014.","ama":"Eggert A, Haas A, Terho H, Ulaga W, Münkhoff E. Selling value in business markets: Why a powerful idea often fails. In: <i>ISBM 2014 Academic Conference</i>. ; 2014.","mla":"Eggert, A., et al. “Selling Value in Business Markets: Why a Powerful Idea Often Fails.” <i>ISBM 2014 Academic Conference</i>, 2014."},"status":"public","date_created":"2019-02-16T08:40:38Z","department":[{"_id":"19"},{"_id":"180"}],"author":[{"full_name":"Eggert, A","first_name":"A","last_name":"Eggert"},{"last_name":"Haas","first_name":"A","full_name":"Haas, A"},{"full_name":"Terho, H","first_name":"H","last_name":"Terho"},{"full_name":"Ulaga, W","first_name":"W","last_name":"Ulaga"},{"full_name":"Münkhoff, E","last_name":"Münkhoff","first_name":"E"}],"language":[{"iso":"eng"}],"user_id":"57352"}