{"title":"The corporate marketing department - Between value and vanish","author":[{"full_name":"Ritter, T","last_name":"Ritter","first_name":"T"},{"last_name":"Eggert","first_name":"A","full_name":"Eggert, A"},{"full_name":"Münkhoff, E","first_name":"E","last_name":"Münkhoff"},{"full_name":"Ulaga, W","last_name":"Ulaga","first_name":"W"}],"citation":{"bibtex":"@inproceedings{Ritter_Eggert_Münkhoff_Ulaga_2014, title={The corporate marketing department - Between value and vanish}, booktitle={ISBM 2014 Academic Conference}, author={Ritter, T and Eggert, A and Münkhoff, E and Ulaga, W}, year={2014} }","chicago":"Ritter, T, A Eggert, E Münkhoff, and W Ulaga. “The Corporate Marketing Department - Between Value and Vanish.” In <i>ISBM 2014 Academic Conference</i>, 2014.","short":"T. Ritter, A. Eggert, E. Münkhoff, W. Ulaga, in: ISBM 2014 Academic Conference, 2014.","apa":"Ritter, T., Eggert, A., Münkhoff, E., &#38; Ulaga, W. (2014). The corporate marketing department - Between value and vanish. In <i>ISBM 2014 Academic Conference</i>.","ama":"Ritter T, Eggert A, Münkhoff E, Ulaga W. The corporate marketing department - Between value and vanish. In: <i>ISBM 2014 Academic Conference</i>. ; 2014.","mla":"Ritter, T., et al. “The Corporate Marketing Department - Between Value and Vanish.” <i>ISBM 2014 Academic Conference</i>, 2014.","ieee":"T. Ritter, A. Eggert, E. Münkhoff, and W. Ulaga, “The corporate marketing department - Between value and vanish,” in <i>ISBM 2014 Academic Conference</i>, 2014."},"language":[{"iso":"eng"}],"date_updated":"2022-01-06T07:03:45Z","type":"conference","year":"2014","publication":"ISBM 2014 Academic Conference","department":[{"_id":"19"},{"_id":"180"}],"user_id":"57352","date_created":"2019-02-16T09:04:33Z","status":"public","_id":"7729"}