<?xml version="1.0" encoding="UTF-8"?>

<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
<mods version="3.3">

<genre>conference paper</genre>

<titleInfo><title>Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities</title></titleInfo>





<name type="personal">
  <namePart type="given">H</namePart>
  <namePart type="family">Terho</namePart>
  <role><roleTerm type="text">author</roleTerm> </role></name>
<name type="personal">
  <namePart type="given">A</namePart>
  <namePart type="family">Eggert</namePart>
  <role><roleTerm type="text">author</roleTerm> </role></name>
<name type="personal">
  <namePart type="given">W</namePart>
  <namePart type="family">Ulaga</namePart>
  <role><roleTerm type="text">author</roleTerm> </role></name>
<name type="personal">
  <namePart type="given">A</namePart>
  <namePart type="family">Haas</namePart>
  <role><roleTerm type="text">author</roleTerm> </role></name>







<name type="corporate">
  <namePart></namePart>
  <identifier type="local">19</identifier>
  <role>
    <roleTerm type="text">department</roleTerm>
  </role>
</name>

<name type="corporate">
  <namePart></namePart>
  <identifier type="local">180</identifier>
  <role>
    <roleTerm type="text">department</roleTerm>
  </role>
</name>









<originInfo><dateIssued encoding="w3cdtf">2014</dateIssued>
</originInfo>
<language><languageTerm authority="iso639-2b" type="code">eng</languageTerm>
</language>



<relatedItem type="host"><titleInfo><title>2014 AMA Winter Marketing Educators’ Proceedings</title></titleInfo>
<part>
</part>
</relatedItem>


<extension>
<bibliographicCitation>
<apa>Terho, H., Eggert, A., Ulaga, W., &amp;#38; Haas, A. (2014). Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities. In &lt;i&gt;2014 AMA Winter Marketing Educators’ Proceedings&lt;/i&gt;.</apa>
<short>H. Terho, A. Eggert, W. Ulaga, A. Haas, in: 2014 AMA Winter Marketing Educators’ Proceedings, 2014.</short>
<bibtex>@inproceedings{Terho_Eggert_Ulaga_Haas_2014, title={Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities}, booktitle={2014 AMA Winter Marketing Educators’ Proceedings}, author={Terho, H and Eggert, A and Ulaga, W and Haas, A}, year={2014} }</bibtex>
<mla>Terho, H., et al. “Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities.” &lt;i&gt;2014 AMA Winter Marketing Educators’ Proceedings&lt;/i&gt;, 2014.</mla>
<chicago>Terho, H, A Eggert, W Ulaga, and A Haas. “Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities.” In &lt;i&gt;2014 AMA Winter Marketing Educators’ Proceedings&lt;/i&gt;, 2014.</chicago>
<ieee>H. Terho, A. Eggert, W. Ulaga, and A. Haas, “Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities,” in &lt;i&gt;2014 AMA Winter Marketing Educators’ Proceedings&lt;/i&gt;, 2014.</ieee>
<ama>Terho H, Eggert A, Ulaga W, Haas A. Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities. In: &lt;i&gt;2014 AMA Winter Marketing Educators’ Proceedings&lt;/i&gt;. ; 2014.</ama>
</bibliographicCitation>
</extension>
<recordInfo><recordIdentifier>7731</recordIdentifier><recordCreationDate encoding="w3cdtf">2019-02-16T09:14:53Z</recordCreationDate><recordChangeDate encoding="w3cdtf">2022-01-06T07:03:45Z</recordChangeDate>
</recordInfo>
</mods>
</modsCollection>
