[{"year":"2013","type":"conference","language":[{"iso":"eng"}],"status":"public","publication":"Proceedings of the 42nd European Marketing Academy (EMAC) Conference","date_created":"2019-02-16T10:04:37Z","date_updated":"2022-01-06T07:03:45Z","_id":"7733","title":"Increasing Customers' Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats","author":[{"full_name":"Eggert, A","first_name":"A","last_name":"Eggert"},{"first_name":"W","full_name":"Ulaga, W","last_name":"Ulaga"},{"full_name":"Steiner, M","first_name":"M","last_name":"Steiner"},{"full_name":"Backhaus, K","first_name":"K","last_name":"Backhaus"}],"department":[{"_id":"19"},{"_id":"180"}],"citation":{"mla":"Eggert, A., et al. “Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats.” <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference</i>, 2013.","bibtex":"@inproceedings{Eggert_Ulaga_Steiner_Backhaus_2013, title={Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats}, booktitle={Proceedings of the 42nd European Marketing Academy (EMAC) Conference}, author={Eggert, A and Ulaga, W and Steiner, M and Backhaus, K}, year={2013} }","short":"A. Eggert, W. Ulaga, M. Steiner, K. Backhaus, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.","apa":"Eggert, A., Ulaga, W., Steiner, M., &#38; Backhaus, K. (2013). Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats. In <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference</i>.","ama":"Eggert A, Ulaga W, Steiner M, Backhaus K. Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats. In: <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference</i>. ; 2013.","chicago":"Eggert, A, W Ulaga, M Steiner, and K Backhaus. “Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats.” In <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference</i>, 2013.","ieee":"A. Eggert, W. Ulaga, M. Steiner, and K. Backhaus, “Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats,” in <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference</i>, 2013."},"user_id":"57352"}]