---
_id: '7733'
author:
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
- first_name: W
  full_name: Ulaga, W
  last_name: Ulaga
- first_name: M
  full_name: Steiner, M
  last_name: Steiner
- first_name: K
  full_name: Backhaus, K
  last_name: Backhaus
citation:
  ama: 'Eggert A, Ulaga W, Steiner M, Backhaus K. Increasing Customers’ Willingness
    to Pay for Hybrid Offerings: The Impact of Price Presentation Formats. In: <i>Proceedings
    of the 42nd European Marketing Academy (EMAC) Conference</i>. ; 2013.'
  apa: 'Eggert, A., Ulaga, W., Steiner, M., &#38; Backhaus, K. (2013). Increasing
    Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation
    Formats. In <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference</i>.'
  bibtex: '@inproceedings{Eggert_Ulaga_Steiner_Backhaus_2013, title={Increasing Customers’
    Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats},
    booktitle={Proceedings of the 42nd European Marketing Academy (EMAC) Conference},
    author={Eggert, A and Ulaga, W and Steiner, M and Backhaus, K}, year={2013} }'
  chicago: 'Eggert, A, W Ulaga, M Steiner, and K Backhaus. “Increasing Customers’
    Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats.”
    In <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference</i>,
    2013.'
  ieee: 'A. Eggert, W. Ulaga, M. Steiner, and K. Backhaus, “Increasing Customers’
    Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats,”
    in <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference</i>,
    2013.'
  mla: 'Eggert, A., et al. “Increasing Customers’ Willingness to Pay for Hybrid Offerings:
    The Impact of Price Presentation Formats.” <i>Proceedings of the 42nd European
    Marketing Academy (EMAC) Conference</i>, 2013.'
  short: 'A. Eggert, W. Ulaga, M. Steiner, K. Backhaus, in: Proceedings of the 42nd
    European Marketing Academy (EMAC) Conference, 2013.'
date_created: 2019-02-16T10:04:37Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: Proceedings of the 42nd European Marketing Academy (EMAC) Conference
status: public
title: 'Increasing Customers'' Willingness to Pay for Hybrid Offerings: The Impact
  of Price Presentation Formats'
type: conference
user_id: '57352'
year: '2013'
...