{"language":[{"iso":"eng"}],"date_created":"2019-02-16T10:07:19Z","user_id":"57352","_id":"7734","date_updated":"2022-01-06T07:03:45Z","year":"2013","type":"conference","publication":"Proceedings of the 42nd European Marketing Academy (EMAC) Conference","department":[{"_id":"19"},{"_id":"180"}],"status":"public","citation":{"chicago":"Garnefeld, I, E Münkhoff, and K Raum. “Threat and Normative Appeals to Reduce Product Returns in Online Retailing – An Effective Marketing Practice?” In <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference</i>, 2013.","ieee":"I. Garnefeld, E. Münkhoff, and K. Raum, “Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?,” in <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference</i>, 2013.","ama":"Garnefeld I, Münkhoff E, Raum K. Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice? In: <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference</i>. ; 2013.","bibtex":"@inproceedings{Garnefeld_Münkhoff_Raum_2013, title={Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?}, booktitle={Proceedings of the 42nd European Marketing Academy (EMAC) Conference}, author={Garnefeld, I and Münkhoff, E and Raum, K}, year={2013} }","apa":"Garnefeld, I., Münkhoff, E., &#38; Raum, K. (2013). Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice? In <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference</i>.","short":"I. Garnefeld, E. Münkhoff, K. Raum, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.","mla":"Garnefeld, I., et al. “Threat and Normative Appeals to Reduce Product Returns in Online Retailing – An Effective Marketing Practice?” <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference</i>, 2013."},"author":[{"first_name":"I","last_name":"Garnefeld","full_name":"Garnefeld, I"},{"last_name":"Münkhoff","full_name":"Münkhoff, E","first_name":"E"},{"full_name":"Raum, K","last_name":"Raum","first_name":"K"}],"title":"Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?"}