{"year":"2013","date_created":"2019-02-16T10:09:34Z","title":"How to prolong a sales promotion – Ex-post time extension versus reframing","department":[{"_id":"19"},{"_id":"180"}],"citation":{"ieee":"E. Münkhoff, I. Garnefeld, and A. Bruns, “How to prolong a sales promotion – Ex-post time extension versus reframing,” in <i>roceedings of the 42nd European Marketing Academy (EMAC) Conference</i>, 2013.","short":"E. Münkhoff, I. Garnefeld, A. Bruns, in: Roceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.","bibtex":"@inproceedings{Münkhoff_Garnefeld_Bruns_2013, title={How to prolong a sales promotion – Ex-post time extension versus reframing}, booktitle={roceedings of the 42nd European Marketing Academy (EMAC) Conference}, author={Münkhoff, E and Garnefeld, I and Bruns, A}, year={2013} }","chicago":"Münkhoff, E, I Garnefeld, and A Bruns. “How to Prolong a Sales Promotion – Ex-Post Time Extension versus Reframing.” In <i>Roceedings of the 42nd European Marketing Academy (EMAC) Conference</i>, 2013.","apa":"Münkhoff, E., Garnefeld, I., &#38; Bruns, A. (2013). How to prolong a sales promotion – Ex-post time extension versus reframing. In <i>roceedings of the 42nd European Marketing Academy (EMAC) Conference</i>.","mla":"Münkhoff, E., et al. “How to Prolong a Sales Promotion – Ex-Post Time Extension versus Reframing.” <i>Roceedings of the 42nd European Marketing Academy (EMAC) Conference</i>, 2013.","ama":"Münkhoff E, Garnefeld I, Bruns A. How to prolong a sales promotion – Ex-post time extension versus reframing. In: <i>Roceedings of the 42nd European Marketing Academy (EMAC) Conference</i>. ; 2013."},"author":[{"full_name":"Münkhoff, E","last_name":"Münkhoff","first_name":"E"},{"full_name":"Garnefeld, I","first_name":"I","last_name":"Garnefeld"},{"full_name":"Bruns, A","first_name":"A","last_name":"Bruns"}],"publication":"roceedings of the 42nd European Marketing Academy (EMAC) Conference","_id":"7735","status":"public","type":"conference","user_id":"57352","date_updated":"2022-01-06T07:03:45Z","language":[{"iso":"eng"}]}