---
_id: '7735'
author:
- first_name: E
  full_name: Münkhoff, E
  last_name: Münkhoff
- first_name: I
  full_name: Garnefeld, I
  last_name: Garnefeld
- first_name: A
  full_name: Bruns, A
  last_name: Bruns
citation:
  ama: 'Münkhoff E, Garnefeld I, Bruns A. How to prolong a sales promotion – Ex-post
    time extension versus reframing. In: <i>Roceedings of the 42nd European Marketing
    Academy (EMAC) Conference</i>. ; 2013.'
  apa: Münkhoff, E., Garnefeld, I., &#38; Bruns, A. (2013). How to prolong a sales
    promotion – Ex-post time extension versus reframing. In <i>roceedings of the 42nd
    European Marketing Academy (EMAC) Conference</i>.
  bibtex: '@inproceedings{Münkhoff_Garnefeld_Bruns_2013, title={How to prolong a sales
    promotion – Ex-post time extension versus reframing}, booktitle={roceedings of
    the 42nd European Marketing Academy (EMAC) Conference}, author={Münkhoff, E and
    Garnefeld, I and Bruns, A}, year={2013} }'
  chicago: Münkhoff, E, I Garnefeld, and A Bruns. “How to Prolong a Sales Promotion
    – Ex-Post Time Extension versus Reframing.” In <i>Roceedings of the 42nd European
    Marketing Academy (EMAC) Conference</i>, 2013.
  ieee: E. Münkhoff, I. Garnefeld, and A. Bruns, “How to prolong a sales promotion
    – Ex-post time extension versus reframing,” in <i>roceedings of the 42nd European
    Marketing Academy (EMAC) Conference</i>, 2013.
  mla: Münkhoff, E., et al. “How to Prolong a Sales Promotion – Ex-Post Time Extension
    versus Reframing.” <i>Roceedings of the 42nd European Marketing Academy (EMAC)
    Conference</i>, 2013.
  short: 'E. Münkhoff, I. Garnefeld, A. Bruns, in: Roceedings of the 42nd European
    Marketing Academy (EMAC) Conference, 2013.'
date_created: 2019-02-16T10:09:34Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: roceedings of the 42nd European Marketing Academy (EMAC) Conference
status: public
title: How to prolong a sales promotion – Ex-post time extension versus reframing
type: conference
user_id: '57352'
year: '2013'
...