{"department":[{"_id":"19"},{"_id":"180"}],"publication":"Proceedings of the 42nd European Marketing Academy (EMAC) Conference","title":"Creating Emotional Brand Attachment through the Salesperson's Brand-Consistent Behavior","author":[{"full_name":"Posner , T","last_name":"Posner ","first_name":"T"},{"first_name":"I","last_name":"Garnefeld","full_name":"Garnefeld, I"},{"last_name":"Eggert","full_name":"Eggert, A","first_name":"A"}],"citation":{"mla":"Posner , T., et al. “Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior.” <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference</i>, 2013.","apa":"Posner , T., Garnefeld, I., &#38; Eggert, A. (2013). Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior. In <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference</i>.","short":"T. Posner , I. Garnefeld, A. Eggert, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.","chicago":"Posner , T, I Garnefeld, and A Eggert. “Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior.” In <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference</i>, 2013.","ieee":"T. Posner , I. Garnefeld, and A. Eggert, “Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior,” in <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference</i>, 2013.","bibtex":"@inproceedings{Posner _Garnefeld_Eggert_2013, title={Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior}, booktitle={Proceedings of the 42nd European Marketing Academy (EMAC) Conference}, author={Posner , T and Garnefeld, I and Eggert, A}, year={2013} }","ama":"Posner  T, Garnefeld I, Eggert A. Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior. In: <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference</i>. ; 2013."},"status":"public","_id":"7736","user_id":"57352","date_created":"2019-02-18T10:44:22Z","language":[{"iso":"eng"}],"type":"conference","year":"2013","date_updated":"2022-01-06T07:03:45Z"}