---
_id: '7736'
author:
- first_name: T
  full_name: Posner , T
  last_name: 'Posner '
- first_name: I
  full_name: Garnefeld, I
  last_name: Garnefeld
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
citation:
  ama: 'Posner  T, Garnefeld I, Eggert A. Creating Emotional Brand Attachment through
    the Salesperson’s Brand-Consistent Behavior. In: <i>Proceedings of the 42nd European
    Marketing Academy (EMAC) Conference</i>. ; 2013.'
  apa: Posner , T., Garnefeld, I., &#38; Eggert, A. (2013). Creating Emotional Brand
    Attachment through the Salesperson’s Brand-Consistent Behavior. In <i>Proceedings
    of the 42nd European Marketing Academy (EMAC) Conference</i>.
  bibtex: '@inproceedings{Posner _Garnefeld_Eggert_2013, title={Creating Emotional
    Brand Attachment through the Salesperson’s Brand-Consistent Behavior}, booktitle={Proceedings
    of the 42nd European Marketing Academy (EMAC) Conference}, author={Posner , T
    and Garnefeld, I and Eggert, A}, year={2013} }'
  chicago: Posner , T, I Garnefeld, and A Eggert. “Creating Emotional Brand Attachment
    through the Salesperson’s Brand-Consistent Behavior.” In <i>Proceedings of the
    42nd European Marketing Academy (EMAC) Conference</i>, 2013.
  ieee: T. Posner , I. Garnefeld, and A. Eggert, “Creating Emotional Brand Attachment
    through the Salesperson’s Brand-Consistent Behavior,” in <i>Proceedings of the
    42nd European Marketing Academy (EMAC) Conference</i>, 2013.
  mla: Posner , T., et al. “Creating Emotional Brand Attachment through the Salesperson’s
    Brand-Consistent Behavior.” <i>Proceedings of the 42nd European Marketing Academy
    (EMAC) Conference</i>, 2013.
  short: 'T. Posner , I. Garnefeld, A. Eggert, in: Proceedings of the 42nd European
    Marketing Academy (EMAC) Conference, 2013.'
date_created: 2019-02-18T10:44:22Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: Proceedings of the 42nd European Marketing Academy (EMAC) Conference
status: public
title: Creating Emotional Brand Attachment through the Salesperson's Brand-Consistent
  Behavior
type: conference
user_id: '57352'
year: '2013'
...