{"publication":"Proceedings of the 42nd European Marketing Academy (EMAC) Conference","type":"conference","date_updated":"2022-01-06T07:03:45Z","language":[{"iso":"eng"}],"citation":{"apa":"Steinhoff, L., &#38; Palmatier, R. W. (2013). The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance. In <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference</i>.","mla":"Steinhoff, L., and R. W. Palmatier. “The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance.” <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference</i>, 2013.","ama":"Steinhoff L, Palmatier RW. The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance. In: <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference</i>. ; 2013.","ieee":"L. Steinhoff and R. W. Palmatier, “The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance,” in <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference</i>, 2013.","short":"L. Steinhoff, R.W. Palmatier, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.","chicago":"Steinhoff, L, and R. W Palmatier. “The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance.” In <i>Proceedings of the 42nd European Marketing Academy (EMAC) Conference</i>, 2013.","bibtex":"@inproceedings{Steinhoff_Palmatier_2013, title={The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance}, booktitle={Proceedings of the 42nd European Marketing Academy (EMAC) Conference}, author={Steinhoff, L and Palmatier, R. W}, year={2013} }"},"user_id":"57352","date_created":"2019-02-18T10:46:24Z","department":[{"_id":"19"},{"_id":"180"}],"title":"The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance","_id":"7737","author":[{"first_name":"L","full_name":"Steinhoff, L","last_name":"Steinhoff"},{"first_name":"R. W","last_name":"Palmatier","full_name":"Palmatier, R. W"}],"status":"public","year":"2013"}