---
_id: '7739'
author:
- first_name: A
  full_name: Eggert, A
  last_name: Eggert
- first_name: I
  full_name: Garnefeld, I
  last_name: Garnefeld
- first_name: L
  full_name: Steinhoff, L
  last_name: Steinhoff
citation:
  ama: 'Eggert A, Garnefeld I, Steinhoff L. The Bright and Dark Side of Endowed Status
    in Hierarchical Loyalty Programs. In: <i>2012 AMA Summer Marketing Educators’
    Proceedings</i>. ; 2012.'
  apa: Eggert, A., Garnefeld, I., &#38; Steinhoff, L. (2012). The Bright and Dark
    Side of Endowed Status in Hierarchical Loyalty Programs. In <i>2012 AMA Summer
    Marketing Educators’ Proceedings</i>.
  bibtex: '@inproceedings{Eggert_Garnefeld_Steinhoff_2012, title={The Bright and Dark
    Side of Endowed Status in Hierarchical Loyalty Programs}, booktitle={2012 AMA
    Summer Marketing Educators’ Proceedings}, author={Eggert, A and Garnefeld, I and
    Steinhoff, L}, year={2012} }'
  chicago: Eggert, A, I Garnefeld, and L Steinhoff. “The Bright and Dark Side of Endowed
    Status in Hierarchical Loyalty Programs.” In <i>2012 AMA Summer Marketing Educators’
    Proceedings</i>, 2012.
  ieee: A. Eggert, I. Garnefeld, and L. Steinhoff, “The Bright and Dark Side of Endowed
    Status in Hierarchical Loyalty Programs,” in <i>2012 AMA Summer Marketing Educators’
    Proceedings</i>, 2012.
  mla: Eggert, A., et al. “The Bright and Dark Side of Endowed Status in Hierarchical
    Loyalty Programs.” <i>2012 AMA Summer Marketing Educators’ Proceedings</i>, 2012.
  short: 'A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Summer Marketing Educators’
    Proceedings, 2012.'
date_created: 2019-02-18T10:50:10Z
date_updated: 2022-01-06T07:03:45Z
department:
- _id: '19'
- _id: '180'
language:
- iso: eng
publication: 2012 AMA Summer Marketing Educators' Proceedings
status: public
title: The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs
type: conference
user_id: '57352'
year: '2012'
...