@inproceedings{7740,
  author       = {{Garnefeld, I and Münkhoff, E and Bruns, A}},
  booktitle    = {{2012 AMA Summer Marketing Educators’ Proceedings}},
  title        = {{{I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions}}},
  year         = {{2012}},
}