{"title":"Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format","_id":"7741","department":[{"_id":"19"},{"_id":"180"}],"date_created":"2019-02-18T11:03:13Z","user_id":"57352","citation":{"apa":"Eggert, A., Steiner, M., Ulaga, W., &#38; Backhaus, K. (2012). Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format. In <i>Proceedings of the 2012 ISBM Academic Workshop</i>.","ama":"Eggert A, Steiner M, Ulaga W, Backhaus K. Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format. In: <i>Proceedings of the 2012 ISBM Academic Workshop</i>. ; 2012.","mla":"Eggert, A., et al. “Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format.” <i>Proceedings of the 2012 ISBM Academic Workshop</i>, 2012.","ieee":"A. Eggert, M. Steiner, W. Ulaga, and K. Backhaus, “Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format,” in <i>Proceedings of the 2012 ISBM Academic Workshop</i>, 2012.","short":"A. Eggert, M. Steiner, W. Ulaga, K. Backhaus, in: Proceedings of the 2012 ISBM Academic Workshop, 2012.","chicago":"Eggert, A, M Steiner, W Ulaga, and K Backhaus. “Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format.” In <i>Proceedings of the 2012 ISBM Academic Workshop</i>, 2012.","bibtex":"@inproceedings{Eggert_Steiner_Ulaga_Backhaus_2012, title={Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format}, booktitle={Proceedings of the 2012 ISBM Academic Workshop}, author={Eggert, A and Steiner, M and Ulaga, W and Backhaus, K}, year={2012} }"},"year":"2012","status":"public","author":[{"last_name":"Eggert","full_name":"Eggert, A","first_name":"A"},{"first_name":"M","full_name":"Steiner, M","last_name":"Steiner"},{"first_name":"W","full_name":"Ulaga, W","last_name":"Ulaga"},{"first_name":"K","last_name":"Backhaus","full_name":"Backhaus, K"}],"type":"conference","date_updated":"2022-01-06T07:03:45Z","publication":"Proceedings of the 2012 ISBM Academic Workshop","language":[{"iso":"eng"}]}