[{"user_id":"57352","_id":"7745","language":[{"iso":"eng"}],"date_updated":"2022-01-06T07:03:45Z","year":"2012","title":"Growing Existing Customers’ Profitability with Customer Referral Programs","status":"public","author":[{"last_name":"Garnefeld","first_name":"I","full_name":"Garnefeld, I"},{"last_name":"Helm","first_name":"S","full_name":"Helm, S"},{"full_name":"Eggert, A","last_name":"Eggert","first_name":"A"},{"full_name":"Tax, S","first_name":"S","last_name":"Tax"}],"type":"conference","department":[{"_id":"19"},{"_id":"180"}],"date_created":"2019-02-18T11:12:17Z","publication":"2012 AMA Winter Marketing Educators' Proceedings","citation":{"mla":"Garnefeld, I., et al. “Growing Existing Customers’ Profitability with Customer Referral Programs.” <i>2012 AMA Winter Marketing Educators’ Proceedings</i>, 2012.","ama":"Garnefeld I, Helm S, Eggert A, Tax S. Growing Existing Customers’ Profitability with Customer Referral Programs. In: <i>2012 AMA Winter Marketing Educators’ Proceedings</i>. ; 2012.","bibtex":"@inproceedings{Garnefeld_Helm_Eggert_Tax_2012, title={Growing Existing Customers’ Profitability with Customer Referral Programs}, booktitle={2012 AMA Winter Marketing Educators’ Proceedings}, author={Garnefeld, I and Helm, S and Eggert, A and Tax, S}, year={2012} }","apa":"Garnefeld, I., Helm, S., Eggert, A., &#38; Tax, S. (2012). Growing Existing Customers’ Profitability with Customer Referral Programs. In <i>2012 AMA Winter Marketing Educators’ Proceedings</i>.","ieee":"I. Garnefeld, S. Helm, A. Eggert, and S. Tax, “Growing Existing Customers’ Profitability with Customer Referral Programs,” in <i>2012 AMA Winter Marketing Educators’ Proceedings</i>, 2012.","short":"I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.","chicago":"Garnefeld, I, S Helm, A Eggert, and S Tax. “Growing Existing Customers’ Profitability with Customer Referral Programs.” In <i>2012 AMA Winter Marketing Educators’ Proceedings</i>, 2012."}}]