{"status":"public","year":"2012","author":[{"first_name":"I","full_name":"Garnefeld, I","last_name":"Garnefeld"},{"full_name":"Helm, S","last_name":"Helm","first_name":"S"},{"first_name":"A","last_name":"Eggert","full_name":"Eggert, A"},{"first_name":"S","last_name":"Tax","full_name":"Tax, S"}],"department":[{"_id":"19"},{"_id":"180"}],"title":"Growing Existing Customers’ Profitability with Customer Referral Programs","_id":"7745","citation":{"bibtex":"@inproceedings{Garnefeld_Helm_Eggert_Tax_2012, title={Growing Existing Customers’ Profitability with Customer Referral Programs}, booktitle={2012 AMA Winter Marketing Educators’ Proceedings}, author={Garnefeld, I and Helm, S and Eggert, A and Tax, S}, year={2012} }","mla":"Garnefeld, I., et al. “Growing Existing Customers’ Profitability with Customer Referral Programs.” <i>2012 AMA Winter Marketing Educators’ Proceedings</i>, 2012.","ama":"Garnefeld I, Helm S, Eggert A, Tax S. Growing Existing Customers’ Profitability with Customer Referral Programs. In: <i>2012 AMA Winter Marketing Educators’ Proceedings</i>. ; 2012.","ieee":"I. Garnefeld, S. Helm, A. Eggert, and S. Tax, “Growing Existing Customers’ Profitability with Customer Referral Programs,” in <i>2012 AMA Winter Marketing Educators’ Proceedings</i>, 2012.","short":"I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.","apa":"Garnefeld, I., Helm, S., Eggert, A., &#38; Tax, S. (2012). Growing Existing Customers’ Profitability with Customer Referral Programs. In <i>2012 AMA Winter Marketing Educators’ Proceedings</i>.","chicago":"Garnefeld, I, S Helm, A Eggert, and S Tax. “Growing Existing Customers’ Profitability with Customer Referral Programs.” In <i>2012 AMA Winter Marketing Educators’ Proceedings</i>, 2012."},"user_id":"57352","date_created":"2019-02-18T11:12:17Z","language":[{"iso":"eng"}],"publication":"2012 AMA Winter Marketing Educators' Proceedings","type":"conference","date_updated":"2022-01-06T07:03:45Z"}