{"title":"‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets","author":[{"first_name":"H","last_name":"Terho","full_name":"Terho, H"},{"first_name":"A","last_name":"Haas","full_name":"Haas, A"},{"first_name":"A","last_name":"Eggert","full_name":"Eggert, A"},{"last_name":"Ulaga","full_name":"Ulaga, W","first_name":"W"}],"date_created":"2019-02-18T11:22:20Z","date_updated":"2022-01-06T07:03:45Z","citation":{"ama":"Terho H, Haas A, Eggert A, Ulaga W. ‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets. In: <i>2011 AMA Summer Marketing Educators’ Proceedings</i>. ; 2011.","chicago":"Terho, H, A Haas, A Eggert, and W Ulaga. “‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets.” In <i>2011 AMA Summer Marketing Educators’ Proceedings</i>, 2011.","ieee":"H. Terho, A. Haas, A. Eggert, and W. Ulaga, “‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets,” in <i>2011 AMA Summer Marketing Educators’ Proceedings</i>, 2011.","mla":"Terho, H., et al. “‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets.” <i>2011 AMA Summer Marketing Educators’ Proceedings</i>, 2011.","bibtex":"@inproceedings{Terho_Haas_Eggert_Ulaga_2011, title={‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets}, booktitle={2011 AMA Summer Marketing Educators’ Proceedings}, author={Terho, H and Haas, A and Eggert, A and Ulaga, W}, year={2011} }","short":"H. Terho, A. Haas, A. Eggert, W. Ulaga, in: 2011 AMA Summer Marketing Educators’ Proceedings, 2011.","apa":"Terho, H., Haas, A., Eggert, A., &#38; Ulaga, W. (2011). ‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets. In <i>2011 AMA Summer Marketing Educators’ Proceedings</i>."},"year":"2011","language":[{"iso":"eng"}],"user_id":"57352","department":[{"_id":"19"},{"_id":"180"}],"_id":"7746","status":"public","type":"conference","publication":"2011 AMA Summer Marketing Educators' Proceedings"}