{"author":[{"first_name":"I","last_name":"Garnefeld","full_name":"Garnefeld, I"},{"first_name":"S","last_name":"Helm","full_name":"Helm, S"},{"full_name":"Eggert, A","last_name":"Eggert","first_name":"A"},{"last_name":"Tax","full_name":"Tax, S","first_name":"S"}],"status":"public","year":"2011","citation":{"bibtex":"@inproceedings{Garnefeld_Helm_Eggert_Tax_2011, title={All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size}, booktitle={Proceedings of the 40th European Marketing Academy (EMAC) Conference}, author={Garnefeld, I and Helm, S and Eggert, A and Tax, S}, year={2011} }","ama":"Garnefeld I, Helm S, Eggert A, Tax S. All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size. In: <i>Proceedings of the 40th European Marketing Academy (EMAC) Conference</i>. ; 2011.","mla":"Garnefeld, I., et al. “All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size.” <i>Proceedings of the 40th European Marketing Academy (EMAC) Conference</i>, 2011.","ieee":"I. Garnefeld, S. Helm, A. Eggert, and S. Tax, “All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size,” in <i>Proceedings of the 40th European Marketing Academy (EMAC) Conference</i>, 2011.","short":"I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.","apa":"Garnefeld, I., Helm, S., Eggert, A., &#38; Tax, S. (2011). All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size. In <i>Proceedings of the 40th European Marketing Academy (EMAC) Conference</i>.","chicago":"Garnefeld, I, S Helm, A Eggert, and S Tax. “All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size.” In <i>Proceedings of the 40th European Marketing Academy (EMAC) Conference</i>, 2011."},"user_id":"57352","date_created":"2019-02-20T13:01:45Z","department":[{"_id":"19"},{"_id":"180"}],"_id":"7803","title":"All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size","language":[{"iso":"eng"}],"publication":"Proceedings of the 40th European Marketing Academy (EMAC) Conference","type":"conference","date_updated":"2022-01-06T07:03:46Z"}