{"year":"2011","type":"conference","citation":{"bibtex":"@inproceedings{Eggert_Garnefeld_Steinhoff_2011, title={Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy}, booktitle={2011 AMA Winter Marketing Educators’ Proceedings}, author={Eggert, A and Garnefeld, I and Steinhoff, L}, year={2011} }","mla":"Eggert, A., et al. “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy.” 2011 AMA Winter Marketing Educators’ Proceedings, 2011.","chicago":"Eggert, A, I Garnefeld, and L Steinhoff. “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy.” In 2011 AMA Winter Marketing Educators’ Proceedings, 2011.","apa":"Eggert, A., Garnefeld, I., & Steinhoff, L. (2011). Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy. In 2011 AMA Winter Marketing Educators’ Proceedings.","ama":"Eggert A, Garnefeld I, Steinhoff L. Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy. In: 2011 AMA Winter Marketing Educators’ Proceedings. ; 2011.","ieee":"A. Eggert, I. Garnefeld, and L. Steinhoff, “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy,” in 2011 AMA Winter Marketing Educators’ Proceedings, 2011.","short":"A. Eggert, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’ Proceedings, 2011."},"language":[{"iso":"eng"}],"_id":"7806","date_updated":"2022-01-06T07:03:46Z","status":"public","date_created":"2019-02-20T13:16:56Z","author":[{"last_name":"Eggert","full_name":"Eggert, A","first_name":"A"},{"last_name":"Garnefeld","first_name":"I","full_name":"Garnefeld, I"},{"first_name":"L","full_name":"Steinhoff, L","last_name":"Steinhoff"}],"department":[{"_id":"19"},{"_id":"180"}],"publication":"2011 AMA Winter Marketing Educators' Proceedings","title":"Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy","user_id":"57352"}