[{"publication":"2011 AMA Winter Marketing Educators' Conference Proceedings","date_created":"2019-02-20T13:18:15Z","date_updated":"2019-02-20T13:18:26Z","type":"conference","language":[{"iso":"eng"}],"author":[{"full_name":"Hunter, G","last_name":"Hunter","first_name":"G"},{"last_name":"Garnefeld","first_name":"I","full_name":"Garnefeld, I"},{"full_name":"Steinhoff, L","last_name":"Steinhoff","first_name":"L"}],"status":"public","title":"Can Retailers Improve Loyalty by Empowering Consumers?","_id":"7807","department":[{"_id":"19"},{"_id":"180"}],"year":"2011","user_id":"57352","citation":{"ama":"Hunter G, Garnefeld I, Steinhoff L. Can Retailers Improve Loyalty by Empowering Consumers? In: <i>2011 AMA Winter Marketing Educators’ Conference Proceedings</i>. ; 2011.","mla":"Hunter, G., et al. “Can Retailers Improve Loyalty by Empowering Consumers?” <i>2011 AMA Winter Marketing Educators’ Conference Proceedings</i>, 2011.","apa":"Hunter, G., Garnefeld, I., &#38; Steinhoff, L. (2011). Can Retailers Improve Loyalty by Empowering Consumers? In <i>2011 AMA Winter Marketing Educators’ Conference Proceedings</i>.","ieee":"G. Hunter, I. Garnefeld, and L. Steinhoff, “Can Retailers Improve Loyalty by Empowering Consumers?,” in <i>2011 AMA Winter Marketing Educators’ Conference Proceedings</i>, 2011.","chicago":"Hunter, G, I Garnefeld, and L Steinhoff. “Can Retailers Improve Loyalty by Empowering Consumers?” In <i>2011 AMA Winter Marketing Educators’ Conference Proceedings</i>, 2011.","bibtex":"@inproceedings{Hunter_Garnefeld_Steinhoff_2011, title={Can Retailers Improve Loyalty by Empowering Consumers?}, booktitle={2011 AMA Winter Marketing Educators’ Conference Proceedings}, author={Hunter, G and Garnefeld, I and Steinhoff, L}, year={2011} }","short":"G. Hunter, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’ Conference Proceedings, 2011."}}]