{"publication":"2011 AMA Winter Marketing Educators' Conference Proceedings","type":"conference","title":"Can Retailers Improve Loyalty by Empowering Consumers?","author":[{"full_name":"Hunter, G","last_name":"Hunter","first_name":"G"},{"first_name":"I","last_name":"Garnefeld","full_name":"Garnefeld, I"},{"first_name":"L","last_name":"Steinhoff","full_name":"Steinhoff, L"}],"language":[{"iso":"eng"}],"_id":"7807","year":"2011","status":"public","user_id":"57352","department":[{"_id":"19"},{"_id":"180"}],"date_created":"2019-02-20T13:18:15Z","date_updated":"2022-01-06T07:03:46Z","citation":{"mla":"Hunter, G., et al. “Can Retailers Improve Loyalty by Empowering Consumers?” <i>2011 AMA Winter Marketing Educators’ Conference Proceedings</i>, 2011.","apa":"Hunter, G., Garnefeld, I., &#38; Steinhoff, L. (2011). Can Retailers Improve Loyalty by Empowering Consumers? In <i>2011 AMA Winter Marketing Educators’ Conference Proceedings</i>.","chicago":"Hunter, G, I Garnefeld, and L Steinhoff. “Can Retailers Improve Loyalty by Empowering Consumers?” In <i>2011 AMA Winter Marketing Educators’ Conference Proceedings</i>, 2011.","short":"G. Hunter, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’ Conference Proceedings, 2011.","ieee":"G. Hunter, I. Garnefeld, and L. Steinhoff, “Can Retailers Improve Loyalty by Empowering Consumers?,” in <i>2011 AMA Winter Marketing Educators’ Conference Proceedings</i>, 2011.","ama":"Hunter G, Garnefeld I, Steinhoff L. Can Retailers Improve Loyalty by Empowering Consumers? In: <i>2011 AMA Winter Marketing Educators’ Conference Proceedings</i>. ; 2011.","bibtex":"@inproceedings{Hunter_Garnefeld_Steinhoff_2011, title={Can Retailers Improve Loyalty by Empowering Consumers?}, booktitle={2011 AMA Winter Marketing Educators’ Conference Proceedings}, author={Hunter, G and Garnefeld, I and Steinhoff, L}, year={2011} }"}}