{"citation":{"short":"I. Garnefeld, D. Woisetschläger, A. Eggert, in: Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.","ama":"Garnefeld I, Woisetschläger D, Eggert A. Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting. In: <i>Proceedings of the 18th International Colloquium in Relationship Marketing</i>. ; 2010.","chicago":"Garnefeld, I, D Woisetschläger, and A Eggert. “Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting.” In <i>Proceedings of the 18th International Colloquium in Relationship Marketing</i>, 2010.","mla":"Garnefeld, I., et al. “Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting.” <i>Proceedings of the 18th International Colloquium in Relationship Marketing</i>, 2010.","apa":"Garnefeld, I., Woisetschläger, D., &#38; Eggert, A. (2010). Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting. In <i>Proceedings of the 18th International Colloquium in Relationship Marketing</i>.","bibtex":"@inproceedings{Garnefeld_Woisetschläger_Eggert_2010, title={Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting}, booktitle={Proceedings of the 18th International Colloquium in Relationship Marketing}, author={Garnefeld, I and Woisetschläger, D and Eggert, A}, year={2010} }","ieee":"I. Garnefeld, D. Woisetschläger, and A. Eggert, “Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting,” in <i>Proceedings of the 18th International Colloquium in Relationship Marketing</i>, 2010."},"date_updated":"2022-01-06T07:03:46Z","date_created":"2019-02-20T13:25:32Z","type":"conference","status":"public","user_id":"57352","department":[{"_id":"19"},{"_id":"180"}],"title":"Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting","author":[{"first_name":"I","full_name":"Garnefeld, I","last_name":"Garnefeld"},{"first_name":"D","last_name":"Woisetschläger","full_name":"Woisetschläger, D"},{"last_name":"Eggert","full_name":"Eggert, A","first_name":"A"}],"year":"2010","_id":"7808","publication":"Proceedings of the 18th International Colloquium in Relationship Marketing","language":[{"iso":"eng"}]}