{"date_updated":"2022-01-06T07:03:46Z","type":"conference","language":[{"iso":"eng"}],"title":"Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study","citation":{"ieee":"I. Garnefeld, S. Helm, A. Eggert, and S. Tax, “Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study,” in <i>Proceedings of the 2010 AMA Summer Marketing Educators’ Conference</i>, 2010.","mla":"Garnefeld, I., et al. “Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study.” <i>Proceedings of the 2010 AMA Summer Marketing Educators’ Conference</i>, 2010.","ama":"Garnefeld I, Helm S, Eggert A, Tax S. Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study. In: <i>Proceedings of the 2010 AMA Summer Marketing Educators’ Conference</i>. ; 2010.","apa":"Garnefeld, I., Helm, S., Eggert, A., &#38; Tax, S. (2010). Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study. In <i>Proceedings of the 2010 AMA Summer Marketing Educators’ Conference</i>.","short":"I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: Proceedings of the 2010 AMA Summer Marketing Educators’ Conference, 2010.","bibtex":"@inproceedings{Garnefeld_Helm_Eggert_Tax_2010, title={Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study}, booktitle={Proceedings of the 2010 AMA Summer Marketing Educators’ Conference}, author={Garnefeld, I and Helm, S and Eggert, A and Tax, S}, year={2010} }","chicago":"Garnefeld, I, S Helm, A Eggert, and S Tax. “Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study.” In <i>Proceedings of the 2010 AMA Summer Marketing Educators’ Conference</i>, 2010."},"author":[{"full_name":"Garnefeld, I","last_name":"Garnefeld","first_name":"I"},{"last_name":"Helm","first_name":"S","full_name":"Helm, S"},{"full_name":"Eggert, A","first_name":"A","last_name":"Eggert"},{"last_name":"Tax","first_name":"S","full_name":"Tax, S"}],"_id":"7810","date_created":"2019-02-20T13:31:55Z","status":"public","department":[{"_id":"19"},{"_id":"180"}],"user_id":"57352","year":"2010","publication":"Proceedings of the 2010 AMA Summer Marketing Educators' Conference"}