@inproceedings{7855, author = {{Garnefeld, I and Münkhoff, E and Hogreve, J and Eggert, A}}, booktitle = {{Proceedings of the 2010 AMA Winter Marketing Educators' Conference}}, title = {{{Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers}}}, year = {{2010}}, }