{"date_created":"2019-02-20T14:29:38Z","title":"Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers","publication":"Proceedings of the 2010 AMA Winter Marketing Educators' Conference","type":"conference","year":"2010","language":[{"iso":"eng"}],"_id":"7855","date_updated":"2022-01-06T07:03:47Z","author":[{"first_name":"I","full_name":"Garnefeld, I","last_name":"Garnefeld"},{"first_name":"E","full_name":"Münkhoff, E","last_name":"Münkhoff"},{"last_name":"Hogreve","full_name":"Hogreve, J","first_name":"J"},{"full_name":"Eggert, A","last_name":"Eggert","first_name":"A"}],"status":"public","user_id":"57352","citation":{"short":"I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 2010 AMA Winter Marketing Educators’ Conference, 2010.","bibtex":"@inproceedings{Garnefeld_Münkhoff_Hogreve_Eggert_2010, title={Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers}, booktitle={Proceedings of the 2010 AMA Winter Marketing Educators’ Conference}, author={Garnefeld, I and Münkhoff, E and Hogreve, J and Eggert, A}, year={2010} }","chicago":"Garnefeld, I, E Münkhoff, J Hogreve, and A Eggert. “Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers.” In <i>Proceedings of the 2010 AMA Winter Marketing Educators’ Conference</i>, 2010.","ama":"Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers. In: <i>Proceedings of the 2010 AMA Winter Marketing Educators’ Conference</i>. ; 2010.","mla":"Garnefeld, I., et al. “Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers.” <i>Proceedings of the 2010 AMA Winter Marketing Educators’ Conference</i>, 2010.","ieee":"I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers,” in <i>Proceedings of the 2010 AMA Winter Marketing Educators’ Conference</i>, 2010.","apa":"Garnefeld, I., Münkhoff, E., Hogreve, J., &#38; Eggert, A. (2010). Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers. In <i>Proceedings of the 2010 AMA Winter Marketing Educators’ Conference</i>."},"department":[{"_id":"19"},{"_id":"180"}]}