{"title":"Can Successful Customer Acquisition Hurt the Existing Customer Base?","date_updated":"2022-01-06T07:03:47Z","date_created":"2019-02-20T14:58:43Z","author":[{"first_name":"D","full_name":"Woisetschläger, D","last_name":"Woisetschläger"},{"full_name":"Garnefeld, I","last_name":"Garnefeld","first_name":"I"},{"first_name":"A","full_name":"Eggert, A","last_name":"Eggert"}],"year":"2009","citation":{"ama":"Woisetschläger D, Garnefeld I, Eggert A. Can Successful Customer Acquisition Hurt the Existing Customer Base? In: <i>Proceedings of the 2009 AMA Summer Marketing Educators’ Conference</i>. ; 2009.","chicago":"Woisetschläger, D, I Garnefeld, and A Eggert. “Can Successful Customer Acquisition Hurt the Existing Customer Base?” In <i>Proceedings of the 2009 AMA Summer Marketing Educators’ Conference</i>, 2009.","ieee":"D. Woisetschläger, I. Garnefeld, and A. Eggert, “Can Successful Customer Acquisition Hurt the Existing Customer Base?,” in <i>Proceedings of the 2009 AMA Summer Marketing Educators’ Conference</i>, 2009.","mla":"Woisetschläger, D., et al. “Can Successful Customer Acquisition Hurt the Existing Customer Base?” <i>Proceedings of the 2009 AMA Summer Marketing Educators’ Conference</i>, 2009.","bibtex":"@inproceedings{Woisetschläger_Garnefeld_Eggert_2009, title={Can Successful Customer Acquisition Hurt the Existing Customer Base?}, booktitle={Proceedings of the 2009 AMA Summer Marketing Educators’ Conference}, author={Woisetschläger, D and Garnefeld, I and Eggert, A}, year={2009} }","short":"D. Woisetschläger, I. Garnefeld, A. Eggert, in: Proceedings of the 2009 AMA Summer Marketing Educators’ Conference, 2009.","apa":"Woisetschläger, D., Garnefeld, I., &#38; Eggert, A. (2009). Can Successful Customer Acquisition Hurt the Existing Customer Base? In <i>Proceedings of the 2009 AMA Summer Marketing Educators’ Conference</i>."},"language":[{"iso":"eng"}],"_id":"7866","department":[{"_id":"19"},{"_id":"180"}],"user_id":"57352","status":"public","publication":"Proceedings of the 2009 AMA Summer Marketing Educators' Conference","type":"conference"}