{"_id":"7867","publication":"Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress","date_created":"2019-02-20T15:08:39Z","department":[{"_id":"19"},{"_id":"180"}],"author":[{"first_name":"I","full_name":"Garnefeld, I","last_name":"Garnefeld"},{"full_name":"Münkhoff, E","last_name":"Münkhoff","first_name":"E"},{"last_name":"Hogreve","full_name":"Hogreve, J","first_name":"J"},{"full_name":"Eggert, A","last_name":"Eggert","first_name":"A"}],"title":"Referral reward programs: New customer acquisition by opportunism?","type":"conference","user_id":"57352","date_updated":"2022-01-06T07:03:47Z","citation":{"apa":"Garnefeld, I., Münkhoff, E., Hogreve, J., &#38; Eggert, A. (2009). Referral reward programs: New customer acquisition by opportunism? In <i>Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress</i>.","ama":"Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Referral reward programs: New customer acquisition by opportunism? In: <i>Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress</i>. ; 2009.","bibtex":"@inproceedings{Garnefeld_Münkhoff_Hogreve_Eggert_2009, title={Referral reward programs: New customer acquisition by opportunism?}, booktitle={Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress}, author={Garnefeld, I and Münkhoff, E and Hogreve, J and Eggert, A}, year={2009} }","ieee":"I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Referral reward programs: New customer acquisition by opportunism?,” in <i>Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress</i>, 2009.","chicago":"Garnefeld, I, E Münkhoff, J Hogreve, and A Eggert. “Referral Reward Programs: New Customer Acquisition by Opportunism?” In <i>Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress</i>, 2009.","mla":"Garnefeld, I., et al. “Referral Reward Programs: New Customer Acquisition by Opportunism?” <i>Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress</i>, 2009.","short":"I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress, 2009."},"year":"2009","language":[{"iso":"eng"}],"status":"public"}