Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?

conference paper Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go? A Eggert author W Ulaga author 19 department 180 department 2009 eng Proceedings of the 4th International Conference on Business Market Management Eggert, A., and W. Ulaga. “Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?” Proceedings of the 4th International Conference on Business Market Management, 2009. @inproceedings{Eggert_Ulaga_2009, title={Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?}, booktitle={Proceedings of the 4th International Conference on Business Market Management}, author={Eggert, A and Ulaga, W}, year={2009} } A. Eggert, W. Ulaga, in: Proceedings of the 4th International Conference on Business Market Management, 2009. Eggert, A., & Ulaga, W. (2009). Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go? In Proceedings of the 4th International Conference on Business Market Management. Eggert A, Ulaga W. Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go? In: Proceedings of the 4th International Conference on Business Market Management. ; 2009. Eggert, A, and W Ulaga. “Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?” In Proceedings of the 4th International Conference on Business Market Management, 2009. A. Eggert and W. Ulaga, “Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?,” in Proceedings of the 4th International Conference on Business Market Management, 2009. 78682019-02-20T15:14:46Z2022-01-06T07:03:47Z