{"status":"public","date_created":"2019-02-20T15:17:00Z","_id":"7869","title":"Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?","language":[{"iso":"eng"}],"type":"conference","citation":{"ama":"Garnefeld I, Helm S, Tax S, Eggert A. Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect? In: <i>Proceedings of the 2009 AMA Winter Educators’ Proceedings</i>. ; 2009.","bibtex":"@inproceedings{Garnefeld_Helm_Tax_Eggert_2009, title={Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?}, booktitle={Proceedings of the 2009 AMA Winter Educators’ Proceedings}, author={Garnefeld, I and Helm, S and Tax, S and Eggert, A}, year={2009} }","mla":"Garnefeld, I., et al. “Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?” <i>Proceedings of the 2009 AMA Winter Educators’ Proceedings</i>, 2009.","ieee":"I. Garnefeld, S. Helm, S. Tax, and A. Eggert, “Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?,” in <i>Proceedings of the 2009 AMA Winter Educators’ Proceedings</i>, 2009.","short":"I. Garnefeld, S. Helm, S. Tax, A. Eggert, in: Proceedings of the 2009 AMA Winter Educators’ Proceedings, 2009.","apa":"Garnefeld, I., Helm, S., Tax, S., &#38; Eggert, A. (2009). Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect? In <i>Proceedings of the 2009 AMA Winter Educators’ Proceedings</i>.","chicago":"Garnefeld, I, S Helm, S Tax, and A Eggert. “Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?” In <i>Proceedings of the 2009 AMA Winter Educators’ Proceedings</i>, 2009."},"publication":"Proceedings of the 2009 AMA Winter Educators' Proceedings","date_updated":"2022-01-06T07:03:47Z","author":[{"first_name":"I","full_name":"Garnefeld, I","last_name":"Garnefeld"},{"first_name":"S","last_name":"Helm","full_name":"Helm, S"},{"first_name":"S","last_name":"Tax","full_name":"Tax, S"},{"full_name":"Eggert, A","last_name":"Eggert","first_name":"A"}],"department":[{"_id":"19"},{"_id":"180"}],"year":"2009","user_id":"57352"}