{"title":"Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?","citation":{"bibtex":"@inproceedings{Garnefeld_Helm_Tax_Eggert_2009, title={Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?}, booktitle={Proceedings of the 2009 AMA Winter Educators’ Proceedings}, author={Garnefeld, I and Helm, S and Tax, S and Eggert, A}, year={2009} }","chicago":"Garnefeld, I, S Helm, S Tax, and A Eggert. “Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?” In <i>Proceedings of the 2009 AMA Winter Educators’ Proceedings</i>, 2009.","short":"I. Garnefeld, S. Helm, S. Tax, A. Eggert, in: Proceedings of the 2009 AMA Winter Educators’ Proceedings, 2009.","apa":"Garnefeld, I., Helm, S., Tax, S., &#38; Eggert, A. (2009). Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect? In <i>Proceedings of the 2009 AMA Winter Educators’ Proceedings</i>.","ama":"Garnefeld I, Helm S, Tax S, Eggert A. Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect? In: <i>Proceedings of the 2009 AMA Winter Educators’ Proceedings</i>. ; 2009.","mla":"Garnefeld, I., et al. “Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?” <i>Proceedings of the 2009 AMA Winter Educators’ Proceedings</i>, 2009.","ieee":"I. Garnefeld, S. Helm, S. Tax, and A. Eggert, “Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?,” in <i>Proceedings of the 2009 AMA Winter Educators’ Proceedings</i>, 2009."},"author":[{"full_name":"Garnefeld, I","first_name":"I","last_name":"Garnefeld"},{"full_name":"Helm, S","first_name":"S","last_name":"Helm"},{"full_name":"Tax, S","last_name":"Tax","first_name":"S"},{"last_name":"Eggert","first_name":"A","full_name":"Eggert, A"}],"date_updated":"2022-01-06T07:03:47Z","type":"conference","language":[{"iso":"eng"}],"department":[{"_id":"19"},{"_id":"180"}],"user_id":"57352","year":"2009","publication":"Proceedings of the 2009 AMA Winter Educators' Proceedings","_id":"7869","date_created":"2019-02-20T15:17:00Z","status":"public"}